Livestream

30 June 2020

Brand Bravery / Stay Agile: Free live stream 

If recent months have taught us anything, it’s that you can’t rely on doing what you’ve always done. Staying agile is all about avoiding the cardinal sin of complacency – adopting a mindset of constant experimentation, focusing on ends rather than means, and having the guts to ask tough questions to keep your brand ahead of the curve

The new Contagious Live(stream) series begins on Wednesday June 17th at 2.30pm (UK) -  the first of four weekly Brand Bravery talks inspired by The Contagious Commandments: ten principles and provocations that champion creative risk-taking.

Can’t make the live date? Sign up anyway – all attendees and registrants will also receive on-demand access to the video of the presentation and Q&A, available to view (or re-watch) following the session.

    Week three: Brand Bravery / Stay Agile, Wednesday 1 July at 2.30pm (UK)

    If recent months have taught us anything, it’s that you can’t rely on doing what you’ve always done. Staying agile is all about avoiding the cardinal sin of complacency – adopting a mindset of constant experimentation, focusing on ends rather than means, and having the guts to ask tough questions to keep your brand ahead of the curve. In this session you'll learn:

    • Why technology should serve creativity, and not the other way around
    • Why brands should prioritise experience over innovation by adopting a ‘treasure & transmit’ approach
    • How steal a march on the competition by adopting a culture that champions awkward, heretical questions
    •  Why too many marketers have an unconscious bias against creativity

    Missed the live session? It’s not too late, you can view the on demand version for free here.