Livestream

20 June 2020

Brand Bravery / Work With Your audience: Free live stream  

Smart marketers know that audience involvement is the secret weapon that makes marketing spark. We’ll show you how the best brands in the world identify and address pain points in people’s lives, build trust with consumers, and enlist their fans to craft messages and drive experimentation

The new Contagious Live(stream) series begins on Wednesday June 17th at 2.30pm (UK) -  the first of four weekly Brand Bravery talks inspired by The Contagious Commandments: ten principles and provocations that champion creative risk-taking.

Thanks to our brilliant partners Virtue, the agency by Vice, this week’s 75-minute session is brought to you entirely free of charge. Can’t make the live date? Sign up anyway – all attendees and registrants will also receive on-demand access to the video of the presentation and Q&A, available to view (or re-watch)  following the session.

    Week two: Brand Bravery / Work With Your Audience, Wednesday 24 June at 2.30pm (UK) – in partnership with Virtue

    Smart marketers know that audience involvement is the secret weapon that makes marketing spark. We’ll show you how the best brands in the world identify and address pain points in people’s lives, build trust with consumers, and enlist their fans to craft messages and drive experimentation. In this session you'll learn:·      

    • Why an empowered, weaponised audience is the opposite of influencer marketing and affiliate programmes
    • The commercial value of turning people into media-makers by handing over creative assets, practical resources and even product development
    • How to retain consumers’ trust in a world beset by polarised politics, culture wars and declining faith in governments and corporations
    • The contagious effect of aligning with existing behaviours   

    Missed the live session? It’s not too late, you can view the on demand version for free here.