19 August 2020

Objectives Unlocked / Change Attitudes: Free live stream 

Though often criticised for being a machine for manipulation, changing attitudes through advertising is rarely so machiavellian. When done well, advertising can broaden the way people see the world and get us to think, feel and consider brands in a new light.

We’re launching a new series of FREE livestream sessions dedicated to helping you create campaigns that brilliantly unlock the business objectives they set out to achieve.

Starting on Wednesday August 12 at 4pm, each weekly session will focus on one of the 18 business objectives we use to tag the campaigns selected for our online intelligence and research tool, Contagious I/O.

For each objective we’ll pull together – and pull apart – the most insightful, inspiring and original campaigns and activations from around the world. We’ll share what we like, what made us think, and what you can learn from others who’ve faced similar challenges.

Like everything we do at Contagious, these sessions will draw on emerging trends, first-hand insights from brands and agencies, case studies, expert interviews and research.

We’ll do all the heavy lifting. You can just tune in and call it work.

This week’s 60-minute session is brought to you entirely free of charge. Can’t make the live date? Sign up anyway – all attendees and registrants will also receive on-demand access to the video of the presentation and Q&A, available to view (or re-watch) for one month following the session.

Objectives Unlocked / Change Attitudes, Wednesday 26th August at 4pm (BST)

Do you think your consumers have an attitude problem? In our opinion, it’s much more likely your brand has a perception problem. In this example-rich session, Contagious will share our favourite examples of campaigns designed to help change the way people think and feel about brands.

What you'll learn:

  • How brands are tackling quality perceptions at both product and category levels
  • How brands are keeping up with society’s ever evolving values
  • How to engage people in low interest product categories
  • Why changing attitudes is not as clean cut as we’re all led to believe

This session is no longer available. If you want to watch a recording, or would like us to deliver the talk live for you and your team, please contact [email protected] for pricing. ​​​​​​​