9 September 2020

Objectives Unlocked / Dramatise a Key Product Benefit: Free live stream 

Whatever your brand’s business objective, others have tackled similar goals. Join Contagious each week for a dose of creative inspiration, first person insight and detailed analysis of what has worked in other situations and why. This week’s challenge: Dramatise a Key Product Benefit

We’re launching a new series of FREE livestream sessions dedicated to helping you create campaigns that brilliantly unlock the business objectives they set out to achieve.

Each weekly session will focus on one of the 18 business objectives we use to tag the campaigns selected for our online intelligence and research tool, Contagious I/O.

For each objective we’ll pull together – and pull apart – the most insightful, inspiring and original campaigns and activations from around the world. We’ll share what we like, what made us think, and what you can learn from others who’ve faced similar challenges.

Like everything we do at Contagious, these sessions will draw on emerging trends, first-hand insights from brands and agencies, case studies, expert interviews and research.

We’ll do all the heavy lifting. You can just tune in and call it work.

This week’s one-hour session is brought to you entirely free of charge. Can’t make the live date? Sign up anyway – all attendees and registrants will also receive on-demand access to the video of the presentation and Q&A, available to view (or re-watch)  following the session.

Objectives Unlocked / Dramatise a Key Product Benefit, Wednesday 16th September at 4pm (BST)

Products, products everywhere! With all the stuff in the world at your customers fingertips, how on earth do you make what you’re selling stand out from the rest? We’ll help super-charge your thinking with a breakdown of the smartest campaigns designed to dramatize a key product benefit – and the Contagious analysis of why they worked.

The presentation will include:

  • Work from a diverse array of categories and regions
  • Campaigns from brands both large and small
  • The insights informing the work
  • First-hand perspectives from the people behind the ideas

Missed the live session? It’s not too late, you can view the on-demand version for free here.