Livestream

25 August 2020

Objectives Unlocked / Launch New Products: Free live stream 

Whatever your brand’s business objective, others have tackled similar goals. Join Contagious each week for a dose of creative inspiration, first person insight and detailed analysis of what has worked in other situations and why. This week’s challenge: Launch New Products

We're running a new series of FREE livestream sessions dedicated to helping you create campaigns that brilliantly unlock the business objectives they set out to achieve.

Each weekly session will focus on one of the 18 business objectives we use to tag the campaigns selected for our online intelligence and research tool, Contagious I/O.

For each objective we’ll pull together – and pull apart – the most insightful, inspiring and original campaigns and activations from around the world. We’ll share what we like, what made us think, and what you can learn from others who’ve faced similar challenges.

Like everything we do at Contagious, these sessions will draw on emerging trends, first-hand insights from brands and agencies, case studies, expert interviews and research.

We’ll do all the heavy lifting. You can just tune in and call it work.

This week’s one-hour session is brought to you entirely free of charge. Can’t make the live date? Sign up anyway – all attendees and registrants will also receive on-demand access to the video of the presentation and Q&A, available to view (or re-watch)  following the session.

Objectives Unlocked / Launch New Products, Wednesday 21st October at 4pm (BST)

Want to launch a new product? Congratulations – so does everybody else! In this session we’ll share the pick of the product-launching campaigns from the Contagious archive, getting to the heart of what worked – and why. Join the final livestream of the series to see the brands that have nailed this crucial business objective.

The presentation will include:

  • How brands are using gamification to make product launches more fun, participative and engaging
  • How making noise and creating organic conversations are essential for maximising awareness
  • How brands are simultaneously engaging superfans and achieving mass penetration

Missed the live session? It’s not too late, you can view the on-demand version for free here.