25 August 2020
Objectives Unlocked / Raise Awareness: Free Live stream /
Whatever your brand’s business objective, others have tackled similar goals. Join Contagious each week for a dose of creative inspiration, first person insight and detailed analysis of what has worked in other situations and why. This week’s challenge: Raise Awareness
We’re launching a new series of FREE livestream sessions dedicated to helping you create campaigns that brilliantly unlock the business objectives they set out to achieve.
Each weekly session will focus on one of the 18 business objectives we use to tag the campaigns selected for our online intelligence and research tool, Contagious I/O.
For each objective we’ll pull together – and pull apart – the most insightful, inspiring and original campaigns and activations from around the world. We’ll share what we like, what made us think, and what you can learn from others who’ve faced similar challenges.
Like everything we do at Contagious, these sessions will draw on emerging trends, first-hand insights from brands and agencies, case studies, expert interviews and research.
We’ll do all the heavy lifting. You can just tune in and call it work.
Thanks to our brilliant partners Clear Channel this 75-minute session is brought to you entirely free of charge. Can’t make the live date? Sign up anyway – all attendees and registrants will also receive on-demand access to the video of the presentation and Q&A, available to view (or re-watch) following the session.
Objectives Unlocked / Raise Awareness, Wednesday 9th September at 4pm (BST) – in partnership with Clear Channel
It’s hard for your brand to be front of mind in a buying situation if no-one remembers it or even knows it exists in the first place. Using a hand-picked selection of case studies from the Contagious archive, this session will show how brands from a range of sectors have used creativity to crack that fundamental marketing challenge: raising awareness.
The presentation will include:
- Work from a diverse array of categories and regions
- Campaigns from brands both large and small
- The insights informing the work
- First-hand perspectives from the people behind the ideas
This will be followed by a quick session and Q&A with Clear Channel’s Andy Stephens, who will talk through how their new data tool, RADAR, is perfect for balancing the art and science of getting your brand seen by the right people.
Missed the live session? It’s not too late, you can view the on-demand version for free here.
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