Livestream

25 August 2020

Smashing Stereotypes / Parents: Free live stream 

From incompetent dads to overly-protective mums, the parenting sector is jammed full of damaging clichés that need addressing.

The second session in our new Smashing Stereotypes series will take place on Wednesday 2nd September at 4pm - join us. 

Throughout this five part series we’ll delve into 3 different demographics (the Over-50s, Parents and Young Men) as well as two other areas of interest (Wellness and Gaming) to help refresh your knowledge and reframe your thinking.

We’ve all heard a million generalised assumptions about ‘Millennials’, ‘Gen-Z’ or ‘Silver Surfers’ before. But which brands are cutting through the clichés and reaching different audiences in ways that resonate and deliver business results?

Each session will be packed full of best-in-class campaigns, insights and research that will help you smash through the stereotypes and reach these audiences in innovative and effective ways.

Thanks to our brilliant partners Lively this one-hour session is brought to you entirely free of charge. Can’t make the live date? Sign up anyway – all attendees and registrants will also receive on-demand access to the video of the presentation and Q&A, available to view (or re-watch) for one month following the session.

Week two: Smashing Stereotypes / Parents, Wednesday 2nd September at 4pm (UK) – in partnership with Lively

In December 2018, following a string of inappropriate campaigns, the Advertising Standards Authority officially banned gender stereotyping in ads. A few months later, the first TV spot to flout these regulations depicted – perhaps unsurprisingly – two clumsy, bungling fathers failing to look after their kids properly.

From incompetent dads to overly-protective mums, the parenting sector is jammed full of damaging clichés that need addressing.

In this session, you’ll learn:

  • What the stereotypes surrounding parents and babies are, and how to avoid them
  • How open and honest depictions of parenting resonate better with consumers
  • Which brands are leading the way in smashing these dated depictions
  • Why there are so many opportunities for advertisers to make a difference 

Our smashing stereotypes partners, Lively, will also highlight how brands can build unforgettable experiences that reflect the interests and passions of parents.

Missed the live session? It’s not too late, you can view the on-demand version for free here.