Livestream

27 September 2022

Cannes Deconstructed: Powerful Partnerships and Mischief Managed  

Join Contagious and Clear Channel for a closer look at some of the highlights from this year’s Cannes Lions International Festival of Creativity!

In this hour-long, free session we’ll break down two of our favourite themes to emerge from the festival, digging into the award-winning campaigns that bring them to life:

Purposeful Partnerships 

Purpose has become a fixture on the Cannes Lions agenda, but this year the focus of this ever-evolving topic was on the power of partnerships. Driving change at scale is a team sport, and this year’s festival celebrated campaigns that used creative collaborations to overcome challenges and make a meaningful impact.

Mischief Managed 

The biggest headlines of the festival were captured by movie star Ryan Reynolds declaring ‘Ads should be fun’. While the world we’re living in is complex and challenging, some brands stood out with campaigns that brought levity and mischief to their marketing – as well as brightening up their bottom lines.

Ben Hope, Marketing Director, Clear Channel UK said ‘To truly unlock the value of advertising, great creativity is essential. And at Clear Channel, we’re obsessed with talking to brands about how to craft Powerful Posters. What better way to understand the ingredients that deliver the best work than to deconstruct peer reviewed and awarded Cannes Lion winning campaigns? That’s why we’re continuing to partner with the best, to bring you the best, with another session in our long-running webinar series with Contagious. After all, creativity breeds creativity.’

Missed the live show? No worries - you can view on demand here

Please note that attendee data will be shared with our partners, Clear Channel.

This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.