27 August 2020

Contagious APAC Bootcamp 2020 

Ever felt your brain sweat? Well, now's your chance because the Contagious Bootcamp is coming to Asia-Pacific on 29 September

Learn from the best so you can make the best work at the Contagious APAC Bootcamp.

Join our online half-day event, from 12pm until 4pm (AEST) on 29 September, and get match-fit for marketing with a personal brain training programme, comprising:

Core workouts / Masterclass keynotes on creativity and strategy from revered industry figures.

Speed & Cardio / Insights, trends and best-in-class creative examples from the Contagious team.

HIIT / Rapid-fire, high-energy talks from up-and-coming industry talent.

Tickets for a half day of practical advice, learning, insight and inspiration cost AU$50. All tickets include a FREE one-month trial of Contagious I/O, our online intelligence tool that fuels creative and strategic thinking which will begin the day after the event. You can also re-watch all the talks from the day within the tool during your trial. 

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If you are already a Contagious I/O user, then you can attend the Contagious APAC Bootcamp for FREE by registering here. Unsure if your company has a membership? Drop us an email and we'll check for you: [email protected]

Speaker line-up 

Here are the confirmed speakers who will be putting you through your paces at Bootcamp. More to be added soon. 

Agenda (all times listed at AEST) 

12:00 WELCOME / Katrina Stirton Dodd, Editor at large, Contagious 

12.05 CONTAGIOUS CARDIO / Purpose by Default / Katrina Stirton Dodd, Editor at large, Contagious 

12.15 HIIT / Let's all agree to disagree / Urooj Javed, Social & Content Executive, Ogilvy Pakistan

12.20 CREATIVE CORE / The Game of Love & Trust / Nick Worthington, Creative Chairman, Colenso BBDO

Colenso BBDO's creative chairman will walk you through 14 musings, maxims and mantras, ranging from the revelatory to the blindingly obvious, that will to help you win the game of Love & Trust with clients.

12.45 - 13:00 BREAK

13:00 HIIT / Advertising is a habit / Marco del Valle, Strategist, Epoch Design, Bristol 

13.05 CLIENT CORE / CMO INTERVIEW / Lisa Ronson, CMO, Coles

As a marketer, Lisa Ronson has pretty much seen and done it all, working across beers, financial services, telecoms, tourism and more. Join us as the CMO of Coles, one of the biggest supermarkets in Australia, answers our questions on what it takes to be an effective client – through good times and bad.

13.30 PARTNER CORE / Be the band, not the cover song. An entertainment centric approach to marketing / Ciaran Bonass, ECD Asia, Middle East and Africa at Virtue (the agency born from VICE).

Our compulsion to getting noticed is parallel to an increasingly growing noisy world. Brands have never been easier to ignore. You can continue to fight past the filters, or create work that people seek out. This session explores how an entertainment-centric approach can move you from being a brand demanding attention to one delivering value.

13:45 - 14:00 BREAK

14:00 HIIT / Telegram - it's not a fad, it's just underrated / Zoe Chen, Strategist, BBH Asia Pacific, Singapore 

14:05 CONTAGIOUS CARDIO / The (digital) Experience Economy / Becca Peel, Strategist, Contagious 

14.20 STRATEGY CORE / Mission Impossible? What Agency Heads Want From Planners / Andreas Krasser, CEO, DDB Group Hong Kong

Creatives want planners to give them inspiring insights, single-minded propositions, and clear problem statements. Clients want frameworks, effectiveness, a bit of retro-engineering every now and then, and lately also crisis management advice. Planning heads want gut, empathy, curiosity, and interesting methods to unearth human truths. Suits usually want pretty PowerPoint decks. But what about agency heads? Do they even care? This talk will give a (slightly biased) perspective on agency leaders’ expectations for strategists. It will answer questions such as ‘what’s the value of strategy from an agency leadership perspective’ or ‘how do planners fit into the company’s overall growth agenda’. The topics covered also provide a blueprint for convincing agency leaders of strategy’s worth in case they’re too short-sighted to see it.

14:45-15:00 BREAK

15:00 HIIT / Two for one / Sarah Fahim, Planner, Ogilvy Pakistan 

15:05 HIIT / COVID got me a seat at the (kitchen) table / Gabriel Phillips, Business Manager, TBWA\ Melbourne 

15:10 CREATIVE CORE / Practical Magic / Valerie Madon, CCO, VMLY&R Asia

Faced with the toughest challenges, creativity is needed more than ever to break-through the constraints of budget, timeline and even production limitations. As brands lean on us to help them boost business quickly during this ever-changing environment, creative agencies must harness their strengths to create: Practical Magic - Creative work that not only delivers growth but make every dollar work harder to gain extra earned growth even with the most tactical briefs.

15.30 WRAP UP / Katrina Stirton Dodd, Editor at large, Contagious

Our 2020 partners 

To learn more about how your company can become an official event partner, please contact [email protected] 

This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.