Contagious Team

28 July 2020

Contagious USA Summer Bootcamp 2020 

Get match-fit for marketing with the Contagious Summer Bootcamp on 28 July

Learn from the best so you can make the best work at the Contagious USA Summer Bootcamp.

Join our online half-day event, from 12pm until 4:40pm (Eastern Time) on 28 July, and get match-fit for marketing with a personal brain training programme, comprising:

Core workouts / Masterclass keynotes on creativity and strategy from revered industry figures.

Speed & Cardio / Insights, trends and best-in-class creative examples from the Contagious team.

HIIT / Rapid-fire, high-energy talks from up-and-coming industry talent 

Tickets for a half day of practical advice, learning, insight and inspiration cost $32. All tickets include a FREE one-month trial of Contagious I/O, our online intelligence tool that fuels creative and strategic thinking which will begin the day after the event.​​​​​​​

If you are already a Contagious I/O user, then you can attend the Contagious US Summer Bootcamp for FREE by registering here. Unsure if your company has a membership? Drop us an email and we'll check for you: [email protected]

Speaker line-up 

Here are the speakers who will be putting you through your paces at Contagious USA Summer Bootcamp.

Agenda (all times listed at EST) 

12:00 WELCOME /  Chris Barth, Lead Strategist, Contagious 

12.05 CONTAGIOUS CARDIO / Purpose by default / Katrina Stirton-Dodd, Editor at large, Contagious 

12.18 HIIT / From love brands to post brands: understanding brands as social movements / Natalia Suniga 

12.20 STRATEGY CORE / rigor for radicals: practicing strategy in revolutionary times / Tom Morton, Chief Strategy Officer, R/GA 

Strategists working today are steering brands through a pandemic, a lockdown, a downturn, a racial justice uprising, and a media boycott. And that’s before the crisis of democracy. These are revolutionary times, and strategists need to help brands face up, step up and act. There’s not exactly a library of case studies marked ‘in these unprecedented times’, but there are frameworks and skills that can help. It’s rigor, rather than randomness, that enables strategists to drive radical responses. 

12.45 - 13:00 BREAK

13:00 HIIT / Having a video game strategist might not be crazy / Zach Stubblefield 

13.05 CLIENT CORE / Walking the walk at Walker & co / Tia Cummings, Vice President of Marketing, Walker & Company Brands 

As the marketing VP of a small group of brands within P&G, Tia Cummings leverages size as an advantage to stay nimble, follow purpose, and be the best client possible

13.30 PARTNER CORE​​​​​​​ / A preview of pearls: principles of effective advertising, based on research learnings /  Pedr Howard, SVP, Creative Excellence, Ipsos 

Ipsos has undertaken a vast statistical review of thousands of pieces of creative, looking at creative variables, KPIs and research diagnostics. This leads to an evidence-based look at current trends for more successful (and less successful) creative executions. The result is a set of learnings on what levers are available to create more effective advertising, and what trade-offs happen when you pursue certain tactics. This session will give a sneak peek into some of the high-level findings. Some will likely be reassuring… and some perhaps surprising.

13:45 - 14:00 BREAK

14:00 HIIT / A case for multicultural marketing / Fatia Kasumu

14:05 CREATIVE CORE / Autistic perspectives on humaning online / Tea Uglow, Creative Director, Google’s Creative Lab 

14.30-15:00 BREAK

15:00 HIIT / The four forces of allyship: what is it and why you can’t afford to miss out on it / Brandon Heard

15:05 CONTAGIOUS CARDIO / The (digital) experience economy / Becca Peel, Strategist, Contagious 

15:20 CREATIVE CORE / Feed your fire: the three daily practises needed to grow a successful career in the creative biz / Karin Onsager-Birch, Co-President, Chief Creative Officer, FCB West 

15.45-16:00 BREAK

16:00 HIIT / Do lifestyle brands normalize or vilify the american dialect? / Jazmin Burrell 

16.05 CLIENT CORE / Playing with fire / Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International 

Feel the learn with Burger King's CMO Fernando Machado, fearless proponent of creative bravery, playing with culture and moldy Whoppers

16:40 WRAP UP / Chris Barth, Lead Strategist, Contagious

Our 2020 partners 

To learn more about how your company can become an official event partner, please contact [email protected] 

This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.