Event
Contagious Team
28 July 2020
Contagious USA Summer Bootcamp 2020
Get match-fit for marketing with the Contagious Summer Bootcamp on 28 July
Fernando Machado
global CMO, Burger King
Fernando is a global marketer with a passion for growing brands and businesses. With more than 160 Cannes Lions (eight Grands prix, including two Titanium), he is known for pushing the creative boundaries to drive business growth. As global CMO at Restaurant Brands International, Fernando’s focus is infusing Burger King, Popeyes and Tim Hortons with purpose (including sustainability), improving product quality, modernising design, and inspiring the organisation around tech, digital and brand development. Under his leadership, Burger King became Creative Marketer of the Year at Cannes in 2017 and Creative Brand of the Year at Cannes in 2019.
Karin Onsager-Birch
CCO, FCB West
After four years as CCO of FCB West, leading the agency to notable new business and creative award wins, Karin was recently elevated to the role of co-president of the office. Under her leadership the agency has won the Clorox global account, Ameriprise Financial, Hotwire, Dockers and created multiple Levi’s and Clorox campaigns which have won Cannes Lions, D&AD pencils, One Show Pencils and made YouTube’s top 10 list, and contributed to FCB winning North American network of the year.
Tia Cummings
VP of marketing, Walker & Company Brands
Tia joined Walker & Company Brands as vice president of marketing in November 2019. She leads all marketing-related strategy and execution for the company’s Bevel and Form Beauty brands, as well as product and digital marketing, social media strategy and PR. Tia is an Effie award-winning marketer with more than 15 years experience, working with bluechip companies including L'Oreal, Johnson & Johnson, and Kellogg's. In 2019, she was recognised as one of Brand Innovator’s 40 Under 40 honorees.
Tom Morton
CSO, R/GA
Tom leads the strategy practice across R/GA’s six US offices, orchestrating a pack of over 100 strategists, marketing scientists, and media and connections planners. Together they advise brands including Nike, Samsung, Reddit, Google, ESPN and Uber on how to show up in the connected world. Tom’s wider interests in the company include overseeing R/GA’s media practice and its company purpose, and its ethical data ventures program. Tom’s COVID lockdown hairstyle has recently progressed from rescue owl to 1970s French TV presenter.
Katrina Stirton Dodd
editor at large, Contagious
Katrina Stirton Dodd is editor at large at Contagious, a consultancy dedicated to helping brands and advertising agencies around the world understand and adapt to shifts in marketing, consumer culture and technology. She was a founding member of the Contagious Advisory team and prior to that was launch editor of I/O, the company's insights and intelligence platform. Katrina has a history of writing about what happens when creativity and commerce collide, a fascination for innovation and an enduring love of music videos.
Tea Uglow
creative director, Google Creative Labs
Tea is a writer, LGBTQ activist, and a speaker on innovation, inclusion, and digital futures. She founded Creative Labs for Google in Sydney (2011) and London (2007) and focuses on projects with cultural organisations to enable artists, writers, dancers and other cultural practitioners to digitally augment or interpret their work. She has been involved with 10 book projects, 17 websites, six apps, a feature film, three plays, two concerts, four museum exhibits, lots of advertising stuff, and some teddy bears that talk.
Becca Peel
Strategist, Contagious
As a strategist on the Contagious Advisory team, Becca develops insight and knowledge for brand and agency clients, helping them understand and adapt to shifts in marketing, consumer culture and technology, shared through written reports and impactful presentations. She is also a regular contributor to the I/O intelligence tool, dissecting the best creative work from around the world. Prior to Contagious, Becca worked at London ad agency and strategic consultancy The Gate.
Pedr Howard
SVP, Creative Excellence, Ipsos MORI
Ped has spent his career spanning all aspects of advertising research. He currently leads Strategy and Creative Development for Ipsos in the US, working on matching the Ipsos offer and narrative for achieving Creative Excellence to the ever-changing needs of clients. He is passionate about advertising, creativity, and bringing consumer research and data into the communication development process. Originally from the UK, he moved across the pond in 2010 and now lives in Stamford, Connecticut.
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