Event
Most Contagious APAC
Join us on 9 March 2021 when we'll distil the most vital advertising trends and campaigns in a series of inspirational talks tailored to an Asia Pacific audience.
Sentosa Development Corporation
Virtual Sentosa
What do you do when your client is a holiday destination and their idyllic ‘State of Fun’ is suddenly in a state of lockdown? You rebuild it attraction by attraction in Animal Crossing. Find out how Virtual Sentosa became the feelgood getaway hit of the pandemic!
Berocca
Get Supercharged at 2pm
From medicinal pick-me-up to everyday energy boost: Berocca reframed its product and found its fizz by turning to TikTok... Find out how making a song and dance has helped a multi-vitamin live its best life in a bigger and more valuable category.
Pedigree
Colenso BBDO
Selling dogfood might not seem sexy, but the longstanding relationship between Pedigree and Colenso BBDO has produced some of the most enviable work of the decade. Find out how investing in creativity and innovation has taken the brand from advocate to activist and a leader in its category.
ASB
Borrow the All Blacks
Sports and sponsorship have been hurt by Covid, but small businesses have been hit harder still. Find out how NZ retail bank ASB tackled both those problems by lending the country’s iconic All Blacks rugby players to star in 100 ads for local enterprises (in a lockdown).
Bodyform
Womb Stories
From fluids to feelings: the team behind Bodyform’s taboo-busting Womb Stories campaign on what it takes to push past functional benefits and make work that your daughters will be proud of.
Burger King
Moldy Whopper
Most Contagious meets Mean Tweets in this session as Fernando Machado, the man who made Burger King’s divisive Moldy Whopper campaigns, faces his harshest critics.
Patrick Jeffrey, Head of Advisory UK
The Great (Adland) Reset
In this session, we’ll look at the arguments fuelling concerns about rampant capitalism and ask: what must brands do next year to help drive positive change?
James Swift, Online Editor -
Is brand activism a good strategy?
More brands are using their advertising to advocate divisive social and political issues, but do they really understand the effect these messages have on their customers and business? James Swift explores the burgeoning body of academic research for answers. Whether you think brand activism is a good citizenship or corporate conceit, this talk will help you weigh the risks and rewards.
Alex Jenkins, Editorial Director
The Contagious Year Part 1
The last twelve months have put everyone through the wringer, and brands and businesses have no shortage of issues to address... In our scene-setting opener to Most Contagious APAC, we’ll look at the themes that defined the year in creativity.
Katrina Stirton-Dodd, Editor at Large
The Contagious Year Part 2
With the new decade off to a challenging start, brands and marketers are under more pressure than ever to step up. Part 1 of The Contagious Year put issues from climate to capitalism in the spotlight: in Part 2 we’ll set the agenda for the year ahead
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