Event

11 November 2020

Most Contagious APAC 

Join us on 24 February 2021 when we'll distil the most vital advertising trends and campaigns in a series of inspirational talks tailored to an Asia Pacific audience.

Header image for article Most Contagious APAC

Most Contagious APAC delivers a year’s worth of insights and inspiration in a single event, leaving attendees inspired and equipped to create braver, better work.

Taking place on February 24th from 9 - 5pm AEST*, the event will be a virtual affair, live-streamed from our hot-pink studio. This isn’t another Zoom event. We’ve teamed up with event partners Lively to take Most Contagious APAC to new virtual heights, with an interactive platform to give attendees a seamless experience.

Attendees will learn the Contagious perspective on the most important trends for marketers, and discover the strategies, results and stories behind the world’s best campaigns directly from the creators themselves. It’ll give attendees a rapid understanding of how to create effective, modern marketing and steal a march on the year ahead.

Early Bird tickets are now on sale and for a limited time you can get yours for just $150AUD (usual price: $200AUD).

Check out the line-up below and prepare to be inspired.





Keynotes at Most Contagious 

Discover the unvarnished behind-the-scenes stories of breakthrough campaigns from 2020 and learn about the most important themes in business and culture that marketers should know about in 2021.



Bodyform

Bodyform

Womb Stories 

From fluids to feelings: the team behind Bodyform’s taboo-busting Womb Stories campaign on what it takes to push past functional benefits and make work that your daughters will be proud of.

Burger King

Burger King

Moldy Whopper 

Most Contagious meets Mean Tweets in this session as Fernando Machado, the man who made Burger King’s divisive Moldy Whopper campaigns, faces his harshest critics.

Samsung

Samsung

Ad-within-an-ad-within-an-ad  

A ‘sea of sameness,’ a tough sales target, and three partners who just couldn’t quite get it together: Join us for a talk-within-a-talk-within-a-talk about how to make the complex look simple and how Adam&eveDDB created an ad that sold televisions, a movie and a gin.

Oriel Davis Lyons -

Oriel Davis Lyons -

Founder, The One School 

In this talk, Oriel will discuss the creation of One School, the first online portfolio school for Black creatives that he founded this summer. He will pass on tips and advice to anyone thinking of starting their own diversity program and explain why the industry's lack of diversity starts at school.

Contagious Speakers 

The team interrogate the need-to-know consumer, tech and marketing trends for 2021, chock-full of inspiring case studies and insights.



Becca Peel, Strategist

Becca Peel, Strategist

Virtual Necessity 

With more and more brands compelled to push parts of their business online, we’ll look at the challenges and opportunities this presents: who’s making it work, and how have they made that happen? As almost every aspect of our lives now has a virtual equivalent, we’ll examine the implications for brands and their agencies.

Patrick Jeffrey, Head of Advisory UK

Patrick Jeffrey, Head of Advisory UK

The Great (Adland) Reset 

In this session, we’ll look at the arguments fuelling concerns about rampant capitalism and ask: what must brands do next year to help drive positive change?

James Swift, Online Editor -

James Swift, Online Editor -

Is brand activism a good strategy? 

More brands are using their advertising to advocate divisive social and political issues, but do they really understand the effect these messages have on their customers and business? James Swift explores the burgeoning body of academic research for answers. Whether you think brand activism is a good citizenship or corporate conceit, this talk will help you weigh the risks and rewards.



Classics 

The ‘Contagious classics’ will deliver behind-the-scenes insights from the CMOs and agencies responsible for some of the most talked about brands and campaigns from the Contagious archives. Presented by Contagious co-founder, Paul Kemp-Robertson.

  • Patagonia / Promoting long-term solutions to environmental problems through activism and unwavering belief in its mission
  • Barbie / Lisa McKnight, Barbie’s senior vice president, on how to lead a brand through a marketing turnaround
  • John Lewis / The insights and strategy behind the campaign that has been winning Christmas for over a decade
  • Palau Pledge / Why a small island nation asked tourists to pledge to keep its natural resources safe
  • Oatly / How a oat milk brand reinvented itself after abolishing its marketing department
  • Volvo Trucks / The success story of Volvo Trucks' Live Tests series, and how it was as much due to the client-agency relationship as Van Damme
  • Fearless Girl / McCann New York tells reveal 12 things you might not know about one of the most talked about campaigns of 2017


https://www.eventbrite.co.uk/e/most-contagious-apac-tickets-126956990777


Not based in APAC? 

This year, for the first time, we are hosting regional editions of Most Contagious. All events are open to everyone, we’ll just be hosting in a more friendly time zone, including select speakers and campaigns from those regions. 

UK & Europe 9 & 10 Dec, 2020 – Tickets here

USA, 27 Jan, 2021 – Early bird tickets here



Our 2020 partners 

To learn more about how your company can become an official event partner for Most Contagious 2020, email [email protected]



R/GA

Here’s what happened last year 



*Watching from another timezone? We got you. The event has been scheduled to cover multiple regions. Simply tune in at the time that suits you best.

9 - 5pm AEST

10 - 6pm SST

7.30 - 3.30pm IST