Event

25 November 2022

Most Contagious New York 

At Most Contagious there are no panels and no pointless celebrity guests – just insight-packed talks that’ll leave you feeling inspired and equipped to create braver, better work.

Join us at New York’s Altman Building on 26 January (9am – 1.40pm) as we break down need-to-know advertising trends and bring you behind-the-scenes insights into the standout campaigns of 2022, including Coinbase’s Less Talk More Bitcoin ad and Under Armour’s First Meta Sneaker.

Corona’s global vice president, Felipe Ambra, will also be there to talk about the beer’s commitment to being the most sustainable brand in the beverage business, and you’ll learn about Google’s strategy to embed diversity throughout its marketing.

Full-price tickets are $600 and a fixed price of $300 for members. But space is limited, so book your place now to avoid disappointment.

Contagious Members, please contact [email protected] to receive your company discount code. Please also get in touch with Support for any other questions, or larger group bookings. Prices shown exclude event platform fees.




Campaigns at Most Contagious New York 


Speaker line-up 



​​​​​​​Agenda 

Registration opens at 8.15am and talks will begin promptly at 9am.

SESSION ONE (09.00-11.00)

Cost of Living Creativity / Contagious

We’re about to find out if constraint really does increase creativity… Having seen off the worst of the pandemic, 2022 has racked up a whole new set of economic challenges for brands and businesses to negotiate. From energy prices to inflation, consumers are feeling the pinch and watching the pennies: so how do brands respond? In this session we’ll break down the best responses we’ve seen and the thinking behind the creativity that connects when times are hard. When the going gets tough, the tough get creative.

Berlin Cameron / Under Armour’s First Meta Sneaker

Sometimes an NFT really IS the answer… When supply chain issues looked set to scupper a milestone moment in a star athlete’s career, Under Armour’s agency, Berlin Cameron, turned a potential sponsorship disaster into a golden opportunity. Find out how the First Meta Sneaker flew in the face of low expectations to score a slam-dunk for the brand, the agency, NBA superstar Steph Curry – AND his charity.

Weber Shandwick / Marketing in the Era of Earned

On the cusp of a recession, companies and brands are seemingly caught in the most epic marketing struggle of our professional lifetimes – between the promise of the laser-targeted, hyper-immediate efficiency of ad-tech (with data & security concerns increasing and regulatory action looming) and the need to build something enduring in today’s fragmented media world.  Join Gail Heimann, CEO Weber Shandwick, as she talks through what new research reveals, what trends suggest and what we all need to recognize as we enter the next era of marketing communications.

Corona / Sea Change

During a time that’s not short of challenges, Corona’s commitment to becoming the most sustainable brand in the beverage business has been unwavering. In this session, Corona’s Global VP Felipe Ambra will break down what it takes to put sustainability at the center of a global business and the role creativity plays in catalysing change at scale.

VMLY&R Commerce / Creative Commerce - The Next Frontier

​​​​​​​This session will explore the collision of Commerce and Creativity, and how it’s unlocking a new canvas for marketers and talent to build brand, drive engagement, and produce tangible business growth. VMLY&R Commerce’s Global CCO Manuel Borde spotlights a new form of creativity that is shaping the future of how commerce is experienced across new channels and platforms, and deeply embedded in culture.

Sephora / Black Beauty is Beauty

Some campaigns just resonate deeper. Find out how R/GA helped Sephora shine a light on the outsized influence that Black beauty culture has on the mainstream industry, turning the difficult issues of representation and appropriation into a celebration of style and creativity. Forget about paying lip-service to diversity: in this session you’ll learn how to do it right.

SESSION TWO (11.30 – 13.40)

The Imitation Game / Contagious

Image-generation tech has hit headlines around the world in 2022, intensifying debate about the automation of creativity and the implications for brands, agencies and the people they employ. DALL-E 2 may hint at what’s to come, but whether you believe in art or algorithms, understanding the creative – and commercial – potential is an essential part of every marketer’s toolkit

Coinbase / How Not to Make a Super Bowl Ad: Coinbase and That Bouncing QR Code

Every Super Bowl, there’s one brand that refuses to play by the high-budget, celebrity-fuelled rules. In 2022, it was Coinbase, stealing the show with a spot from Accenture Song that got the whole world talking about a QR code – and launched a crypto platform into the mainstream. Learn how it all came together – and how not to make a Super Bowl ad – from the team that made it happen.

Heinz Ketchup / Secret Sauce

Heinz Ketchup was in danger of going from iconic to nostalgic. In this talk, Rethink and Kraft Heinz explain how they reignited the love with both consumers and the industry, why straight up nostalgia is off the menu, and why the best creative presentations happen via text.

Google / Seen on Pixel

Google has gone all in on its mission to embed the brand into culture, embracing and supporting diversity across all of its marketing, from the Super Bowl launch of breakthrough imaging tech Real Tone to The Greatest Pick-Up Game of All Time. This session will reveal the strategy behind that effort, and the insights, learnings – and near-misses – that have helped Google rethink, adapt and improve it along the way.

Liquid Death / Death to Marketing 

What does it take to be the Most Contagious Brand of the Year?

How has maverick marketing propelled a 3-year-old brand to a $700m valuation? How did plain old water – surely the world’s most boring product – become the fastest-growing non-alcoholic drink brand in the world? And how did an aluminum can become one of the first viral handheld products ever? We’ve asked Liquid Death’s VP of Creative, Andy Pearson to explain why he hates corporate marketing and how Liquid Death is bigger than just a brand.


Our Partners 

Most Contagious is the perfect chance to network with some of the biggest brands and agencies from around the world. For sponsorship opportunities at Most Contagious contact [email protected]

This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.