11 November 2020

Most Contagious USA 

We’re distilling a year’s worth of trends and campaigns into one day of inspirational talks - join us and learn from the best to create the best work.

Most Contagious USA delivers a year’s worth of insights and inspiration in a single event, leaving attendees inspired and equipped to create braver, better work.

Taking place on January 27 at 8am CT*, the event will be a virtual affair, live-streamed from our hot-pink studio. This isn’t another Zoom-a-thon. We’ve teamed up with event partners Lively to take Most Contagious USA to new virtual heights, with an interactive platform to give attendees a seamless experience.

Attendees will learn the Contagious perspective on the most important trends for marketers, and discover the strategies, results and stories behind the world’s best campaigns directly from the creators themselves. It’ll give attendees a rapid understanding of how to create effective, modern marketing and steal a march on the year ahead.

Check out the line-up below and prepare to be inspired. You can also see who’s speaking and when by viewing the full agenda here.

Keynotes at Most Contagious 

Discover the unvarnished behind-the-scenes stories of breakthrough campaigns from 2020 and learn about the most important themes in business and culture that marketers should know about in 2021.

Contagious Speakers 

The team interrogate the need-to-know consumer, tech and marketing trends for 2021, chock-full of inspiring case studies and insights.


The ‘Contagious classics’ will deliver behind-the-scenes insights from the CMOs and agencies responsible for some of the most talked about brands and campaigns from the Contagious archives. Presented by Contagious co-founder, Paul Kemp-Robertson.

  • Patagonia / Promoting long-term solutions to environmental problems through activism and unwavering belief in its mission
  • Barbie / Lisa McKnight, Barbie’s senior vice president, on how to lead a brand through a marketing turnaround
  • Gillette / How questioning modern masculinity put a male grooming brand on the global stage
  • Palau Pledge / Why a small island nation asked tourists to pledge to keep its natural resources safe
  • Oatly / How a oat milk brand reinvented itself after abolishing its marketing department
  • Volvo Trucks / The success story of Volvo Trucks' Live Tests series, and how it was as much due to the client-agency relationship as Van Damme
  • Fearless Girl / McCann New York tells reveal 12 things you might not know about one of the most talked about campaigns of 2017


Not based in the USA? 

This year, for the first time, we are hosting regional editions of Most Contagious. All events are open to everyone, we’ll just be hosting in a more friendly time zone, including select speakers and campaigns from those regions. 

APAC, 9 March, 2021 – Early Bird tickets here

Our 2020 partners 

To learn more about how your company can become an official event partner for Most Contagious 2020, email [email protected]

Here’s what happened last year 

This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.