Most Contagious USA

We’re distilling a year’s worth of trends and campaigns into one day of inspirational talks - join us and learn from the best to create the best work.

Most Contagious USA delivers a year’s worth of insights and inspiration in a single event, leaving attendees inspired and equipped to create braver, better work.

Taking place on January 27th at 9am EST*, the event will be a virtual affair, live-streamed from our hot-pink studio. This isn’t another Zoom-a-thon. We’ve teamed up with event partners Lively to take Most Contagious USA to new virtual heights, with an interactive platform to give attendees a seamless experience.

Attendees will learn the Contagious perspective on the most important trends for marketers, and discover the strategies, results and stories behind the world’s best campaigns directly from the creators themselves. It’ll give attendees a rapid understanding of how to create effective, modern marketing and steal a march on the year ahead.

Early Bird tickets are now on sale and for a limited time you can get yours for just $150 (usual price: $200).

Check out the line-up below and prepare to be inspired.

Bodyform

Womb Stories

From fluids to feelings: the team behind Bodyform’s taboo-busting Womb Stories campaign on what it takes to push past functional benefits and make work that your daughters will be proud of.

Samsung

Ad-within-an-ad-within-an-ad

A ‘sea of sameness,’ a tough sales target, and three partners who just couldn’t quite get it together: Join us for a talk-within-a-talk-within-a-talk about how to make the complex look simple and how Adam&eveDDB created an ad that sold televisions, a movie and a gin.

Dove

Courage is Beautiful

While many brands struggled with how to show up in a pandemic, Dove nailed the mood and the moment with Courage is Beautiful, a pitch perfect tribute to frontline medical staff. Find out how their 16-year Campaign for Real Beauty has shaped the identity and guided the actions of the brand through good times and bad – only at Most Contagious 2020

Planters Penuts

Baby Nut

What does it take to reboot 104 years of brand equity and a mascot that’s struggled to move with the times? Planters Peanuts and VaynerMedia will break down the thinking behind the difficult Super Bowl debut of Baby Nut – and the impact it’s had on the brand.

Oriel Davis Lyons -

Founder, The One School

Discover the unvarnished behind-the-scenes stories of breakthrough campaigns from 2020 and learn about the most important themes in business and culture that marketers should know about in 2021.

Becca Peel, Strategist

Virtual Necessity

With more and more brands compelled to push parts of their business online, we’ll look at the challenges and opportunities this presents: who’s making it work, and how have they made that happen? As almost every aspect of our lives now has a virtual equivalent, we’ll examine the implications for brands and their agencies.

Patrick Jeffrey, Head of Advisory UK

The Great (Adland) Reset

In this session, we’ll look at the arguments fuelling concerns about rampant capitalism and ask: what must brands do next year to help drive positive change?

James Swift, Online Editor -

Is brand activism a good strategy?

More brands are using their advertising to advocate divisive social and political issues, but do they really understand the effect these messages have on their customers and business? James Swift explores the burgeoning body of academic research for answers. Whether you think brand activism is a good citizenship or corporate conceit, this talk will help you weigh the risks and rewards.

Classics

The ‘Contagious classics’ will deliver behind-the-scenes insights from the CMOs and agencies responsible for some of the most talked about brands and campaigns from the Contagious archives. Presented by Contagious co-founder, Paul Kemp-Robertson.

Patagonia / Promoting long-term solutions to environmental problems through activism and unwavering belief in its mission
Barbie / Lisa McKnight, Barbie’s senior vice president, on how to lead a brand through a marketing turnaround
John Lewis / The insights and strategy behind the campaign that has been winning Christmas for over a decade
Palau Pledge / Why a small island nation asked tourists to pledge to keep its natural resources safe
Oatly / How a oat milk brand reinvented itself after abolishing its marketing department
Volvo Trucks / The success story of Volvo Trucks' Live Tests series, and how it was as much due to the client-agency relationship as Van Damme
Fearless Girl / McCann New York tells reveal 12 things you might not know about one of the most talked about campaigns of 2017

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Most Contagious USA