Event
11 November 2020
Most Contagious USA
We’re distilling a year’s worth of trends and campaigns into one day of inspirational talks - join us and learn from the best to create the best work.
Dove
Courage is Beautiful
While many brands struggled with how to show up in a pandemic, Dove nailed the mood and the moment with Courage is Beautiful, a pitch perfect tribute to frontline medical staff. Find out how their 16-year Campaign for Real Beauty has shaped the identity and guided the actions of the brand through good times and bad – only at Most Contagious 2020
Planters Peanuts
Baby Nut
What does it take to reboot 104 years of brand equity and a mascot that’s struggled to move with the times? Planters Peanuts and VaynerMedia will break down the thinking behind the difficult Super Bowl debut of Baby Nut – and the impact it’s had on the brand.
Up The Vote
It’s been a big year for voting, so what better time for Reddit, the self-styled ‘front page of the internet’, to make its brand marketing debut with a campaign built around making your voice heard. In this session you’ll find out why the digital platform turned to IRL billboards to forge a connection with fans beyond its online base.
Samsung
Ad-within-an-ad-within-an-ad
A ‘sea of sameness,’ a tough sales target, and three partners who just couldn’t quite get it together: Join us for a talk-within-a-talk-within-a-talk about how to make the complex look simple and how Adam&eveDDB created an ad that sold televisions, a movie and a gin.
Bodyform
Womb Stories
From fluids to feelings: the team behind Bodyform’s taboo-busting Womb Stories campaign on what it takes to push past functional benefits and make work that your daughters will be proud of.
Oriel Davis Lyons -
Founder, The One School
In this talk, Oriel will discuss the creation of One School, the first online portfolio school for Black creatives that he founded this summer. He will pass on tips and advice to anyone thinking of starting their own diversity program and explain why the industry's lack of diversity starts at school.
Becca Peel, Strategist
Virtual Necessity
With more and more brands compelled to push parts of their business online, we’ll look at the challenges and opportunities this presents: who’s making it work, and how have they made that happen? As almost every aspect of our lives now has a virtual equivalent, we’ll examine the implications for brands and their agencies.
Patrick Jeffrey, Head of Advisory UK
The Great (Adland) Reset
In this session, we’ll look at the arguments fuelling concerns about rampant capitalism and ask: what must brands do next year to help drive positive change?
James Swift, Online Editor -
Is brand activism a good strategy?
More brands are using their advertising to advocate divisive social and political issues, but do they really understand the effect these messages have on their customers and business? James Swift explores the burgeoning body of academic research for answers. Whether you think brand activism is a good citizenship or corporate conceit, this talk will help you weigh the risks and rewards.
