20 June / 2 - 4pm: The Courage to Let Culture Lead 

Join VIRTUE Worldwide and special guests poolside at the Contagious Villa as they analyse the challenges posed by fragmented media channels and the increasing difficulty in capturing consumer attention

Thursday 20 June / 2 - 4pm (CEST) / The Contagious Villa, Cannes

The advertising industry is undergoing a profound transformation. The days of simply buying attention and targeting audiences based on demographics are behind us. Today, media is fragmented, attention is scarce, and culture evolves at pace.

To navigate this new landscape, brands must pivot from traditional strategies and embrace the dynamic nature of the creator economy.

Join VIRTUE Worldwide and special guests Kim Hobbs, Vice President – Partnership Strategy and Development, Kansas City Chiefs and Maya Dukes Managing Director Global Brand Strategy Delta, at the Contagious Villa as they analyse the challenges posed by fragmented media channels and the increasing difficulty in capturing consumer attention, and explore why brands need to identify and engage with communities based on shared passions, values and interests, rather than demographics.

We’ll also discuss the need for brands to understand and integrate cultural trends, to make authentic and meaningful connections with their audience.

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Register your interest 


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