Brand Spotlights

14 August 2015

Best In Show 

Pedigree, the biggest petfood brand in the world, sells nearly $6bn worth of products every year. It’s now aiming to expand its entire global market by promoting dog ownership. And once people own dogs, Pedigree is using tech-fuelled innovation and emotional storytelling to cement the bond between pets and owners.

Have you got it yet?

This content is available exclusively to Contagious I/O members

Feel like you’re missing out? You are.

Visit our memberships page to find out how you can get access to all Contagious content including our online research tool, quarterly magazine, briefings, reports, tickets to our events and much more.

Want to know more?

Become a member

Already a member?

Log in