Editor's Picks

30 March 2020

#HandWashChallenge 

Dettol

Disinfectant brand stresses the importance of hand washing during the coronavirus pandemic, generates 27.3bn views on TikTok

Have you got it yet?

This content is available exclusively to Contagious I/O members

Feel like you’re missing out? You are.

Visit our memberships page to find out how you can get access to all Contagious content including our online research tool, quarterly magazine, briefings, reports, tickets to our events and much more.

Want to know more?

Become a member

Already a member?

Log in