Editor’s Picks
20 March 2017
Innovate to victory
BajajIndian motorcycle company used scrap metal from a decommissioned warship, leveraging consumers’ patriotism for the brand’s most successful launch
Have you got it yet?
This content is available exclusively to Contagious members.
Subscribe to access rigorous analysis of 11,000+ campaigns, trends and startups.
Want a free trial?
Yes pleaseAlready a member?
Log inThis article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.