Insight & Strategy
1 April 2022
Insight & Strategy: The Alt Blacks
SteinlagerHow a beer brand rejuvenated its 35-year All Blacks sponsorship by creating a virtual rugby team styled after everyday New Zealanders, scoring its highest awareness among 18- to- 34-year-olds in a decade
Have you got it yet?
This content is available exclusively to Contagious members.
Subscribe to access rigorous analysis of 11,000+ campaigns, trends and startups.
Want a free trial?
Yes pleaseAlready a member?
Log inThis article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.