Brand Spotlights

2 December 2016

Hunger Drive 

Snickers needed a big and populist campaign to combat a changing industry and years of ineffectual advertising. What they created took chocolate from lagging category growth to outpacing it, and provided Mars with a model for how to create a global brand

Have you got it yet?

This content is available exclusively to Contagious I/O members

Feel like you’re missing out? You are.

Visit our memberships page to find out how you can get access to all Contagious content including our online research tool, quarterly magazine, briefings, reports, tickets to our events and much more.

Want to know more?

Become a member

Already a member?

Log in