Brand Spotlights

1 June 2022

True Original 


When Netflix launched its streaming service in 2007 it set out to disrupt the home entertainment industry. We explain how marketing designed to penetrate pop culture and spark conversations has helped it become a true global entertainment powerhouse

Have you got it yet?

This content is available exclusively to Contagious members.

Subscribe to access rigorous analysis of 11,000+ campaigns, trends and startups.

Want a free trial?

Yes please

Already a member?

Log in
This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit to learn more.