Brand Spotlights
A Thing of Beauty
Perfect Diary
In China, one of the world’s biggest beauty markets, a slew of regional cosmetics companies are taking on the global giants from L’Oréal to LVMH. One such company – Perfect Diary – is using a shrewd combination of one-to-one digital marketing, a deft understanding of local culture and super-speedy production cycles to become a $4bn territory threat
26 May 2021
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