Brand Spotlights

26 November 2018

All Purpose 


For a 75-year-old furniture retailer spanning 52 markets, Ikea has always been a sprightly brand, celebrated for its quirky and innovative advertising. But as the company sought to get to grips with changing home lives and online threats, it needed to buttress its brand with something more meaningful – and found it in a mission that has been with the company (almost) since the beginning.

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