Brand Spotlights

Back to its Roots 


Co-op, one of the world’s largest co-operatives that sells everything from food to funeralcare, was suffering a crisis of faith in 2013. A scandal in its banking division had left it with a black hole in its finances and its focus had shifted away from the communities it used to champion to simple survival. We reveal how a return to its purpose-led beginnings marked an astonishing turnaround

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