14 March 2022
How a laundry detergent brand has kept its market leading position in the US by driving interest in its low-involvement category through crowd-pleasing campaigns that surprise and delight
Wish you could read this?
Become a member and you'll not just read this article but discover thousands more world-class campaigns, deep dives on brands and cutting-edge trends.
Membership includes open access to Contagious IQ, our intelligence platform that deconstructs the most creative, effective and innovative marketing ideas from around the globe, as well as exclusive briefings, webinars and training courses.