Insight & Strategy
4 February 2020
Insight & Strategy: The KitKat KitKitKat
How the brand targeted a niche tribe of hobbyists, reached 80% of the biggest influencers and breathed new life into a legendary tagline
Have you got it yet?
This content is available exclusively to Contagious members.
Subscribe to access rigorous analysis of 11,000+ campaigns, trends and startups.
Want a free trial?Yes please
Already a member?Log in
This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.