Insight & Strategy

Insight & Strategy: Tomorrow Starts Tonight 

IKEA

How a home furnishing retailer repositioned itself as a sleep expert to differentiate against the bed-in-a-box start-ups that have oversaturated the category

15 Feb 2021

Wish you could read this?

Become a member and you'll not just read this article but discover thousands more world-class campaigns, deep dives on brands and cutting-edge trends.

Membership includes open access to Contagious IQ, our intelligence platform that deconstructs the most creative, effective and innovative marketing ideas from around the globe, as well as exclusive briefings, webinars and training courses.

Become a member?

Yes please

Already a member?

Log in
This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.