5 June 2023
Lightning in a BottleHeinz Ketchup
Heinz Ketchup has defended itself from cheaper substitutes with attention-grabbing marketing to reinforce its iconic standing, reminding people that when it comes to ketchup, it has to be Heinz
Wish you could read this?
Become a member and you'll not just read this article but discover thousands more world-class campaigns, deep dives on brands and cutting-edge trends.
Membership includes open access to Contagious IQ, our intelligence platform that deconstructs the most creative, effective and innovative marketing ideas from around the globe, as well as exclusive briefings, webinars and training courses.