12 February 2021
Proof in the PuddingBaileys
Baileys’ advertising had soured, and the out-of-touch brand couldn’t reverse its long-term sales decline. But by reframing its product and doubling down on an always-on communications model, Diageo’s indulgent spirit staged an astonishing turnaround
Wish you could read this?
Become a member and you'll not just read this article but discover thousands more world-class campaigns, deep dives on brands and cutting-edge trends.
Membership includes open access to Contagious IQ, our intelligence platform that deconstructs the most creative, effective and innovative marketing ideas from around the globe, as well as exclusive briefings, webinars and training courses.