Brand Spotlights
15 May 2011
Salute the Rainbow
SkittlesThe US and the UK may be mature markets for confectionery brands, but Skittles, Wrigley’s rainbow-hued chewy candy, has created its own niche of perpetual adolescence
Have you got it yet?
This content is available exclusively to Contagious members.
Subscribe to access rigorous analysis of 11,000+ campaigns, trends and startups.
Want a free trial?
Yes pleaseAlready a member?
Log inThis article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.