Brand Spotlights
The Real Deal
Chipotle
Despite bouncing back from a food safety crisis, Chipotle had gone quiet when it came to the quality of its ingredients and was losing customer favourability. Hungry to drive purchase, the fast casual chain rediscovered its voice, honed its purpose and tapped into TikTok, restoring love for the brand and cementing its place in culture
18 May 2021
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