16 September 2022
Laundry detergent brand employs celebrity cold callers to convince people to switch to more sustainable washing habits, results in 39% sales rise
Have you got it yet?
This content is available exclusively to Contagious members.
Subscribe to access rigorous analysis of 11,000+ campaigns, trends and startups.
Want a free trial?Yes please
Already a member?Log in
This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.