Agile Long-termism – in partnership with Clear Channel
The times we live in demand flexible and nimble brands. But research shows companies that focus on the long-term out-perform their rivals and that marketing should be heavily weighted in favour of long-term brand building. So how do we square the circle of meeting the demands that are snapping at our heels while keeping our eyes fixed on the horizon? We believe the solution is an agile long-termist mindset. In this briefing we’ll explain what it means, who’s setting the standard and how you can get started.
You’ll learn:
- How some of the world's most successful companies are balancing short-term demands against long term strategies.
- What agile long-termism means for marketing and how it manifests in brand behaviours and creative campaigns
- How teams can become more effective in just weeks, without hiring, training or technology
- The responsibilities that fall to leaders and teams in shifting to an agile long-termist way of working
This session is no longer available. If you want to watch a recording, or would like us to deliver the talk live for you and your team, please contact [email protected] for pricing.
