Livestream

8 April 2020

Ask Heretical Questions 

Discover the power of asking the unaskable: find out why heretical questions could be the answer to unlocking a more creative approach to your brand or business

Ask Heretical Questions – in partnership with Lively

Businesses love certainty. They tend to focus on answers, not questions. But we believe creative companies in uncertain times should flip that mindset and question everything, even the staunchest beliefs and practices. Heretical questions can cause schisms. They don’t always lead to fun conversations. But in this session we’ll explain why these are the interrogations that could protect your business and invigorate your marketing.

You’ll learn:

  • How a question-led culture can help businesses identify opportunities and unlock creativity  
  • How and why leading experts and organisations have developed an approach that exalts questions 
  • The questions that led to some of the world’s most successful advertising campaigns 
  • How human nature inhibits the impulse to ask, and the risk that creates for companies

We will also be joined by live-marketing specialists Mike White & Mark Mitchell –founders of creative agency Lively – who will present a 10-minute provocation: 'Events are dead, long live events.'

This session is no longer available. If you want to watch a recording, or would like us to deliver the talk live for you and your team, please contact [email protected] for pricing.