In the battle for attention, connecting to culture is key to cutting through. But what does it mean for a brand to be culturally relevant? This session will provide practical, strategic advice on how brands can matter more, brought to life with some of the most culturally impactful campaigns from around the world.
Practical strategies for increasing cultural relevance and determining the right approach for your brand
How the most relevant brands earn their place in culture
How to move from reacting to cultural shifts to proactively shaping culture
Clear missteps to avoid in the pursuit of cultural relevance
This session is no longer available. If you want to watch a recording, or would like us to deliver the talk live for you and your team, please contact [email protected]for pricing.