8 April 2020

The Culture Framework 

Find out what it really takes to build your brand’s relevance and matter more in culture, inspired by the companies that do it best

The Culture Framework –  brought to you by Verizon Media

In the battle for attention, connecting to culture is key to cutting through. But what does it mean for a brand to be culturally relevant? This session will provide practical, strategic advice on how brands can matter more, brought to life with some of the most culturally impactful campaigns from around the world.

You’ll learn:

  • Practical strategies for increasing cultural relevance and determining the right approach for your brand
  • How the most relevant brands earn their place in culture
  • How to move from reacting to cultural shifts to proactively shaping culture 
  • Clear missteps to avoid in the pursuit of cultural relevance 

This session is no longer available. If you want to watch a recording, or would like us to deliver the talk live for you and your team, please contact [email protected] for pricing.