Crowd-pleasing Creativity: advertising that entertains /

Brands and agencies submit tens of thousands of case studies to awards shows each year. But what makes for a great entry? And how can your two-minute video stand out from the crowd?

This session is a single-sitting immersion in everything Contagious has learned about creativity over the past 18 years – in one inspiration-packed hour. It brings together our time-tested beliefs about what makes successful brands tick, and uses real-world campaigns and examples to show that thinking in action.

Featuring some of the latest, greatest work, this is your chance to get to grips with the smartest campaigns from around the world, months before they turn up in the awards shows. We’ll break down the challenges each brand faced, the solutions their agencies devised, and the take-aways your team can apply to the challenges they are facing.

The latest developments in the world of AI-driven creativity are as disturbing as they are exciting. The brave new world of Generative AI has suddenly made the transition from niche to mass-availability, and agencies and marketers are grappling with the implications. This session aims to accelerate your understanding of what the tech has to offer and why you should care.

Sustainability is the biggest challenge in a generation. Keeping your teams – and your consumers – engaged with it is a priority for every brand and agency. We’ll share the most inspiring responses from around the world to help stimulate discussion, ideas and action in this vital area.

An unpredictable economic picture affects brands and their customers in all kinds of ways, from supply chain issues to increasing prices. This 45-minute session draws on a combination of campaigns and examples – some recession-specific, some recession-adjacent-but-relevant – to inspire agencies and their clients to think more creatively about what their response to this communications conundrum should be.

Curious about the rapidly evolving field of artificial intelligence and its implications for the creative industries? This briefing breaks down the various ways that marketers are already leveraging the tech, with case studies that showcase the growing possibilities for brand building.

Our Cannes Deconstructed briefing looks at the most interesting and important trends from this year’s Cannes Lions festival, all through the lens of the winning work.

Brands and agencies submit tens of thousands of case studies to awards shows each year. But what makes for a great entry? And how can your two-minute video stand out from the crowd?

This session is a single-sitting immersion in everything Contagious has learned about creativity over the past 18 years – in one inspiration-packed hour. It brings together our time-tested beliefs about what makes successful brands tick, and uses real-world campaigns and examples to show that thinking in action.

Featuring some of the latest, greatest work, this is your chance to get to grips with the smartest campaigns from around the world, months before they turn up in the awards shows. We’ll break down the challenges each brand faced, the solutions their agencies devised, and the take-aways your team can apply to the challenges they are facing.

The latest developments in the world of AI-driven creativity are as disturbing as they are exciting. The brave new world of Generative AI has suddenly made the transition from niche to mass-availability, and agencies and marketers are grappling with the implications. This session aims to accelerate your understanding of what the tech has to offer and why you should care.

Sustainability is the biggest challenge in a generation. Keeping your teams – and your consumers – engaged with it is a priority for every brand and agency. We’ll share the most inspiring responses from around the world to help stimulate discussion, ideas and action in this vital area.

An unpredictable economic picture affects brands and their customers in all kinds of ways, from supply chain issues to increasing prices. This 45-minute session draws on a combination of campaigns and examples – some recession-specific, some recession-adjacent-but-relevant – to inspire agencies and their clients to think more creatively about what their response to this communications conundrum should be.

Curious about the rapidly evolving field of artificial intelligence and its implications for the creative industries? This briefing breaks down the various ways that marketers are already leveraging the tech, with case studies that showcase the growing possibilities for brand building.

Our Cannes Deconstructed briefing looks at the most interesting and important trends from this year’s Cannes Lions festival, all through the lens of the winning work.