News and Views

Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts

News & Views 

Creative news, marketing trends and cutting-edge research from around the globe

Peruvian brewer turns printing error into prize draw
Campaign of the Week
Campaign of the Week

Peruvian brewer turns printing error into prize draw 

Heineken-owned beer Tres Cruces turns packaging error into treasure hunt and sells 100,000 hectolitres in a month

Vacancy: Researcher
Careers
Careers

16 May 2022

Vacancy: Researcher  

We’re looking for someone who loves the world of advertising and marketing to work as a Researcher for our UK team.

Join us at Contagious’ Cannes Villa
Event
Event

13 May 2022

Join us at Contagious’ Cannes Villa 

Coming to Cannes? Visit the Contagious Villa for cocktails, canapés and creative inspiration.

Paving a path for the future of virtual marketing
Promoted content
Promoted content

11 May 2022

Paving a path for the future of virtual marketing 

VMLY&R’s chief experience officer on navigating brand building in the metaverse

Contagious Live: 13 July
Event
Event

11 May 2022

Contagious Live: 13 July 

At Contagious Live in July, we’re looking at Cannes highlights and asking what this year’s return to the Riviera reveals about the state of advertising

Snapchat lens turns Jeep grilles into barcodes
Campaign of the Week
Campaign of the Week

10 May 2022

Snapchat lens turns Jeep grilles into barcodes 

Jeep Canada creates grille-scanning Snapchat Lens to aid discovery

The strategy behind Butterkist’s Downing Street ‘Partygate’ stunt
Insight & strategy
Insight & strategy

9 May 2022

The strategy behind Butterkist’s Downing Street ‘Partygate’ stunt 

How popcorn brand Butterkist hijacked a topical news event and made headlines

Download the 2022 Contagious Genius Survey
Download
Download

6 May 2022

Download the 2022 Contagious Genius Survey 

We've canvassed smart people from different sectors and geographies to discern the biggest issues facing businesses in 2022

Brand Building: the bigger picture
Promoted content
Promoted content

5 May 2022

Brand Building: the bigger picture 

Marketers from Unilever, Channel 4 and Habito discussed the perks and pitfalls of brand building during Clear Channel UK’s panel session.

Planet Matters: Brands Against Calamity
Event
Event

4 May 2022

Planet Matters: Brands Against Calamity 

We need to get serious about sustainability. Join us – in person! – on 9 June at VUE Leicester Square to find out which brands are leading the way, what agencies can do to galvanise change, and how you can make an impact on the biggest challenge facing humanity

Phone re-seller targets Apple Stores with Airdrop ads
Campaign of the Week
Campaign of the Week

3 May 2022

Phone re-seller targets Apple Stores with Airdrop ads 

Electronics marketplace Back Market Airdropped messages about sustainable tech into Apple stores on Earth Day

Matt Holt’s Strategy Diet
Interview
Interview

3 May 2022

Matt Holt’s Strategy Diet 

Tips and techniques from advertising’s top strategists

Strategist’s Digest: the secret to Super Bowl brand buzz
Research
Research

2 May 2022

Strategist’s Digest: the secret to Super Bowl brand buzz 

Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time

Vietnamese vitamin supplement rebrands as cooking ingredient
Campaign of the Week
Campaign of the Week

26 April 2022

Vietnamese vitamin supplement rebrands as cooking ingredient 

Bayer's Redoxon boosted sales with a lockdown campaign that repositioned the supplement as ingredient in tasty meals and drinks

A world-changing opportunity
Promoted content
Promoted content

25 April 2022

A world-changing opportunity 

Ivona Ivanova, a graduate of the Brixton Finishing School, on how the metaverse could be a tool for a better world

Strategist’s Digest: When ads boost (customer) performance
Research
Research

25 April 2022

Strategist’s Digest: When ads boost (customer) performance 

Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time

NFTs With Personality
Promoted content
Promoted content

25 April 2022

NFTs With Personality 

Brixton Finishing School student Massai Lawrence has some ideas for NFTs that go beyond looks.

Liquid Death, porn and purpose
Opinion
Opinion

21 April 2022

Liquid Death, porn and purpose 

Why Liquid Death's chaotic brand belies a calculated morality

Netflix hints at ad plans amid slowing growth

20 April 2022

Netflix hints at ad plans amid slowing growth 

Netflix's CEO says he is open to introducing advertising to the streaming platform after losing subscribers for the first time in 10 years