Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts

News & Views /

Creative news, marketing trends and cutting-edge research from around the globe

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Promoted content

Why true advertising creativity needs a mindset shift /

Ipsos’ global head of products and analytics, Adam Sheridan, on a new definition of advertising creativity that’s built on audience insights and sales.

Campaign of the Week

Campaign of the Week

20 September 2022

‘Unlucky’ Ecuadorian salt brand cheers country’s football rivals /

Cris-Sal was barred from sponsoring Ecuador's football team because of its product's association with bad luck. So the brand turned its attention to their opponents instead.

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Promoted content

20 September 2022

Bring some positivity, win £150,000 of ad space /

Creative partnerships director Anto Chioccarelli offers some advice for entrants hoping to win Global's Look Ahead competition

Campaign of the Week

Campaign of the Week

13 September 2022

Chinese air-con brand turns New York cinema into heatwave haven /

A Chinese appliance maker played a film-length ad in an air-conditioned cinema to give New Yorkers respite amid a heatwave

Research

Research

12 September 2022

Strategist’s Digest: How advertising creative strategy impacts sales /

Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time

Promoted content

Promoted content

8 September 2022

Win iconic London Underground ad space with Global, Contagious & TfL /

Want to be in with a chance of winning a two-week ad campaign across the TfL network? Tell us your big idea for 'looking ahead'.

Campaign of the Week

Campaign of the Week

6 September 2022

Black Diamond trades cheestring for...attention /

Cheese maker's playful OOH stunt generates 213 million earned media impressions

Event

Event

Most Contagious London 2022 /

Early-bird tickets to the best marketing event of the year are now on sale

5 September 2022

Netflix’s ad plans: what we know so far /

Netflix is reportedly bringing forward the launch of its ad-supported subscription, as more details about its prices and targeting options emerge

Careers

Careers

5 September 2022

Vacancy: Researcher  /

We’re looking for someone who loves the world of advertising and marketing to work as a Researcher for our UK team.

Interview

Interview

30 August 2022

Daniel Kahneman & Olivier Sibony on human judgement’s hidden flaw  /

Wherever there is judgement, there is noise – and probably a lot more of it than you would think. Nobel-Prize winner Daniel Kahneman and Professor Olivier Sibony discuss the unwanted variability that plagues every decision-making organisation and institution

30 August 2022

The brands stepping up to help with the cost-of-living crisis /

With a quarter of UK adults saying they will forgo heating this winter and others taking out loans to cope with mammoth energy bills, consumers are in desperate need of support – and brands are beginning to step up.

Campaign of the Week

Campaign of the Week

30 August 2022

Retailer rails against recommendations with horizon-broadening ads /

Cultural retailer Fnac uses algorithm to target people with ads for books and movies that don't match their taste profile

Campaign of the Week

Campaign of the Week

23 August 2022

KFC Australia boosts quality perceptions with 11-course tasting menu /

Fast food chain opens fine-dining restaurant with dishes inspired by its signature menu items, increases quality perceptions by 41% in Australia

Download

Download

18 August 2022

Free download: The Best of Strategist’s Digest /

Easy-to-read summaries of the most interesting and useful advertising research we've covered in the past year

Interview

Interview

18 August 2022

ContentBot founder Nick Duncan on AI copywriting and ethics /

We spoke to Nick Duncan, founder of ContentBot, about how not to use AI copywriting tools

Careers

Careers

16 August 2022

Vacancy: Event Manager /

If you like to organise high quality, global events that deliver an unmissable experience, we’ve got the job for you

Campaign of the Week

Campaign of the Week

16 August 2022

Canadian lottery courts young adults with streetwear collection /

Lotto Max partners with cult fashion label Mr Saturday to sell hoodies and streetwear sewn with lottery vouchers

Interview

Interview

12 August 2022

Blackstone’s Jonny Bauer on swapping adland for private equity /

Jonny Bauer surprised adland when he swapped Droga5’s strategy practice for the world’s largest private equity firm. He tells Contagious why the move makes perfect sense and how he’s unlocking the power of brand to make companies more valuable

Campaign of the Week

Campaign of the Week

9 August 2022

Spotify B2B campaign targets CMOs with personalised songs /

Music streaming platform commissions songs about CMOs to attract more advertising investment

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