Contagious Magazine

The definitive record of bravery in marketing

In an industry struggling to separate the signal from the noise, Contagious Magazine provides a curated, measured review of the most important developments driving marketing, technology and business creativity each quarter.

What our readers say

What's inside?

A journal of big ideas /

For the time-poor leader or ambitious team looking to raise its game, Contagious Magazine quizzes the industry’s brightest minds and makes connections from their smart thinking to your brand planning.

Ones to watch /

Wildfire introduces need-to-know projects in technology, design and consumer culture, while Small But Perfectly Formed features little brands with big thinking - both designed to help you stay ahead, rather than just keep up.

Case studies /

In depth, interview-based features that deconstruct the world’s most contagious brands. We unearth their insights, explain their strategies, and chart their business impact.


Download an example of one of our case studies here


Online Archive

Contagious Magazine subscribers enjoy unlimited access to a complete online archive, spanning more than a decade of innovative marketing.

Current Issue

Contagious 51 / 2nd Quarter 2017

How did Tiger Beer reverse market share decline and grow globally? Our Brand Spotlight tells how it reconnected with its Singaporean roots in its quest to become the world’s first premium Asian beer.

Our Brand Spotlight on Adidas Football reveals how the brand changed its strategy to increase the desirability of its products amongst the most influential consumers.

A series of global shifts has completely restructured people’s notions of trust. Our Special Report assesses what marketers must now do to build trust in this tough new landscape.

And we speak to influence expert and social psychologist Robert Cialdini about how you can prime your audience to be persuaded by your message – before they’ve even seen it.

Preview Contagious Issue 51 here.