Contagious 51 / 2nd Quarter 2017
How did Tiger Beer reverse market share decline and grow globally? Our Brand Spotlight tells how it reconnected with its Singaporean roots in its quest to become the world’s first premium Asian beer.
Our Brand Spotlight on Adidas Football reveals how the brand changed its strategy to increase the desirability of its products amongst the most influential consumers.
A series of global shifts has completely restructured people’s notions of trust. Our Special Report assesses what marketers must now do to build trust in this tough new landscape.
And we speak to influence expert and social psychologist Robert Cialdini about how you can prime your audience to be persuaded by your message – before they’ve even seen it.