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Contagious Team

4 February 2021

Contagious Pioneers 2021 

The agencies that set the standard for excellence in marketing over the past year

We’re pleased to announce our 2021 Contagious Pioneers list celebrating the best and bravest agencies on the planet.

There is no entry process for the Pioneers list and no way for agencies to argue their case. We select Pioneers by analysing a year’s worth of campaigns on Contagious I/O, our online intelligence platform. The winners are those that perform the best against a range of metrics, including the number of campaigns featured on I/O, the number of clients represented in their work, and the nature of the coverage.

Alex Jenkins, Contagious’ editorial director, said: 'Our goal is to inspire and enable Contagious creativity. As such, we set our quality threshold unashamedly high. We've got no time for the average, the bland, the forgettable, the ignorable or the ineffective. Consumers don't want to see it and neither do we.

‘We believe that having your agency's work featured by Contagious is to be recognised as having produced something creatively outstanding. And doing that consistently, across a range of clients, in a normal year is worthy of recognition. But to do that during a year that saw marketing spend delayed or cut, and huge upheaval in consumer behaviour – well, that's genuinely remarkable.

‘So this year's Contagious Pioneers list is not just a form of congratulation but a recognition of the determination and effort of all the people that set their creative aspirations and standards to the highest level during some of the most turbulent working conditions in living memory.’

The 2021 Contagious Pioneers (in alphabetical order) are:

  • AMV BBDO, London

  • CHE Proximity, Melbourne

  • Colenso BBDO, Auckland

  • Edelman, London

  • Forsman & Bodenfors, Sweden

  • Mindshare China

  • Nord DDB, Stockholm

  • Sancho BBDO, Bogotá

  • Uncommon Creative Studio, London

  • Wunderman Thompson, London

Want to read more about our Pioneer agencies? Download our free report, which is packed with interviews and analysis.

All the articles contained in the report are taken from Contagious I/O, which is constantly updated with the best campaigns from around the world, as well as rigorous analysis and in-depth interviews uncovering what makes them great.

To download your free Contagious Pioneers report, fill out the form below.