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The Best of Strategist’s Digest: 2023 

The most interesting and useful advertising research digested by Contagious over the past 12 months

James Swift

1 Aug 2023
Header image for article The Best of Strategist’s Digest: 2023

We’re constantly scouring academic journals to find research papers that provide fresh insights into advertising, creativity and human behaviour.

And then, because we know you’re busy, we condense these papers into easy-to-read reports that add context and commentary.

This report contains summaries of the most interesting and useful studies that we’ve covered over the past 12 months, including:

  • The formula for effective TV ads
  • The power of creative media placements
  • The memory-boosting effect of metaphors

Enter your details below to download the report for free 

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This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.