For the past decade we have documented the most disruptive period in the marketing industry since television was invented. We’ve helped agencies and brands manage the transition from mass to fragmented media, from brand broadcasting towards consumer conversation.
A relentless curiosity about new technology underpins everything we do. Yet our primary concern is how brands should be using technology to deliver genuine benefit to the everyday lives of their audience.
Even the smartest marketing ideas are meaningless without cultural resonance. We balance a focus on innovation against an expert understanding of the nuanced patterns and shifts in audience behaviour.