13 July 2022
Mavericks and mischief makers: The disruptor’s guide to marketing /
Purpose may have cleaned up (again) in Cannes, but levity is just as important in marketing as saving the world. Join us on 8 September at VUE Leicester Square for a closer look at the bright side of marketing life.
Join us from 9am-1pm (BST) on 8 September at VUE Leicester Square for a closer look at the bright side of marketing life.
We’re celebrating the entertainers, the zaggers, the mavericks and the mischief makers; the people and brands whose leftfield ideas and right-brain creativity are connecting with customers without inducing a creeping sense of existential guilt.
Yes, it will be lively, but we’ll also make the commercial case for advertising that provokes, surprises and entertains – much like those parents who sneak vegetables on spoons disguised as airplanes. Attendees will leave smarter, inspired and ready to f*ck shit up.
So take a morning off from your 89-slide deck on Sustainable Development Goals and turn that purpose-y frown upside down with a half-day immersion in marketing that’s unexpected, attention-grabbing and just plain FUN. You don’t just owe it to yourself, you owe it to your brand, your clients, and most of all you owe it to consumers.
Why attend? /
- Discover methods for coming up with counter-intuitive, attention-grabbing creativity that actually sells stuff
- Learn the strategies behind some of the most disruptive campaigns and brands
- Be inspired by case studies showcasing some of the world's most provocative, fun and effective work
- Understand why entertaining the nation can be the quickest route to effectiveness
- Learn why going against the grain, breaking category norms and defying convention boosts sales
- Discover how thinking different – and acting it - has supercharged some of the world's most successful brands
- Understand why fun and mischief isn't just a tactic, it's a strategy
Get Tickets /
Seating is strictly limited and likely to sell out fast, so book your tickets now. Contagious Members receive 25% off full price tickets, email [email protected] for your secret promo code. For larger group bookings or any other questions or issues relating to the event, contact Support.
Born to Zag / Some brands are just… different. While others follow the herd these are the players following their own unique gameplan, f*cking with category conventions and coming out on top. In this session we’ll uncover the strategies behind some of the most disruptive campaigns and brands, as well as explaining why going against the grain, breaking category norms and defying convention boosts sales.
How-To for Heretics / It’s one thing to talk about breaking conventions, but another to actually unleash the kind of counterintuitive creativity that will get your brand noticed. This session will look at what holds us back – and how to push past it – when it comes to unlocking attention-grabbing ideas that actually sell stuff.
The Fame Game / The harder it gets to buy people’s attention, the smarter brands have to get at earning it instead. Through a selection of hand-picked case studies, we’ll showcase some of the world's most provocative, fun and effective work while explaining why entertaining the nation can be the quickest route to effectiveness.
Director Twitter Next, EMEA /
Global Chief Creative Officer, Oatly AB /
Editor at Large, Contagious /
Founding Partner, Lucky Generals /
Senior Strategist, Contagious /
Global Head of Products and Analytics, Ipsos Creative Excellence /
Our Partners /
Interested in sponsorship opportunities at this event? Contact [email protected] for more information