The Contagious Radar report 2024 

Surveying advertising’s most prominent leaders about the biggest opportunities and challenges in the year ahead.

Where should you be focusing your time and attention in 2024? We interviewed some of advertising’s most prominent leaders to find out.

Download the Contagious Radar report to learn what senior industry figures think are the biggest opportunities and challenges in marketing in the year ahead.

We canvassed more than 100 executive-level respondents for our Radar survey exploring a range of issues, including:

  • The biggest challenges facing the industry

  • The most exciting opportunities for creativity

  • The outlook for purposeful marketing in 2024

We also interviewed leaders like Benjamin Braun, Samsung’s Europe CMO, Tiffany Rolfe, global CCO at R/GA, and Martin Weigel, CSO at Abbott Mead Vickers BBDO, to find out how generative AI is changing advertising, how clients should pay for creativity, and much more.

We’ll be discussing the results of the survey at Contagious Live events in London and New York in March (you can find out more about that here).

Until then, download the report and enjoy some free insights and top-level perspectives.

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