The Magazine Archive has now closed 

Existing subscribers please contact [email protected] if you have any questions, and we'll be happy to assist.

Start your free Membership Trial 

We don’t just write about best-in-class campaigns, interviews and trends. Our Members also receive access to briefings, online training, webinars, live events and much more.

Start your trial now

More like this 

4 brand campaigns that tap TikTok’s creative potential
Creativity

27 March 2023

4 brand campaigns that tap TikTok’s creative potential 

TikTok emerged as the media channel with the most creative potential in 2023 in our Radar survey of industry executives.

Brands should pay more attention to single and satisfied ‘solos’
Opinion

27 March 2023

Brands should pay more attention to single and satisfied ‘solos’ 

Behavioural economist Peter McGraw believes a bias against singles persists in marketing and has identified four categories of consumer who are going it alone

Contagious IQ exclusive excerpt: Richard Rumelt on strategy
Interview

24 March 2023

Contagious IQ exclusive excerpt: Richard Rumelt on strategy 

Ignore your mission statement, stop compromising and start arguing. Strategy guru Richard Rumelt has some strong opinions on why picking your battles and ignoring the wishes of others can be the most direct route to success.

The Contagious Radar report 2023
Report

21 March 2023

The Contagious Radar report 2023 

We surveyed some of advertising's most prominent leaders about the biggest opportunities and challenges in 2023

This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.