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Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts
Brands have to fight tooth and nail for every single sale and every single customer – but having won a valuable slice of the market, the challenge is how to maintain it. Kickstart your creative thinking with our next free webinar.
12 August 2020
11 August 2020
New Zealand bank helps stimulate the economy by loaning sports stars to appear in ads for small businesses
10 August 2020
Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time
In the first of our five-part series on smashing stereotypes, we looked at the over-50s – a group that is often either ignored or misrepresented by advertising despite its spending power and influence
6 August 2020
Les Binet talks to Contagious about his research into share of search as a potential predictor of share of market.
5 August 2020
Ipsos’ SVP of creative excellence appeared at Contagious’ USA Summer Bootcamp to share some research-based insights into current trends
If you want to grow your brand you need to acquire new customers. Find out how the smartest brands in the world have tackled this ongoing challenge and what you can learn from the campaigns that nailed this crucial business objective.
4 August 2020
How an OTC brand showed that erection problems are not a failure of masculinity, but a symptom of modern life
Sexual wellness brand visualises STI transmission in real time, discounting its condoms accordingly
3 August 2020
Learn how ‘old’ people really look and behave, why grouping half the human lifecycle into one bucket is absurd, how an aging population will shift the marketing landscape and how smart brands are engaging with this audience.
28 July 2020
Contagious asks top advertising strategists about their media consumption and research habits.
Drinks brand launches relief fund to support entrepreneurial children during a socially distanced summer
27 July 2020
21 July 2020
TikTok's head of marketing and global business solutions, Trevor Johnson, explains how brands can use TikTok For Business to connect with vast, highly-engaged audiences
Payment platform mandates heart-rate monitoring checks to ensure only people, not bots, can win sought-after sneakers
Thorough performance breakdowns of some of the world's most creative and celebrated campaigns
Contagious names the agencies consistently setting the standard for excellence in marketing.
Our rundown of the biggest trends and best campaigns of the year
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