Most Contagious London Lineup announced! Click here to view the lineup and grab early-bird tickets.
Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts
Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time
26 September 2023
Chris Kocek, the founder of Gallant Branding, offers a handy mnemonic for recognising when you've struck strategic gold
Co-op Funeralcare ad shows friends having frank and fun conversations about their final send-offs
19 September 2023
P&O Ferries' poster campaign tries to win out over faster and more convenient modes of transport by shifting the conversation to comfort
12 September 2023
We always make sure to curate the lineup for Most Contagious to offer maximum inspiration, but this year we’ve really gone above and beyond to deliver an all-star roster of speakers. Check out who’s going to be on stage at our insight-packed event, here.
Social media consultant and analyst Matt Navarra on the shift to private sharing on social media, live commerce and why the metaverse remains a question mark
Fast food giant used the popularity of Japanese pop culture in Indonesia to trick people into watching an burger ad, boosted sales more than 111%
Our Members can access thousands of world-class campaigns, brand case studies, cutting-edge trends, exclusive briefings, webinars, training courses and so much more. Why not experience it for yourself?
23 August 2023
A darling of the art world, the holy grail for sneakerheads and a nuisance for luxury brands, MSCHF enrages, confuses and delights in equal measure. Here’s how the Brooklyn collective has turned playful provocation into an art form
21 July 2023
How Mattel gave its iconic Barbie doll a makeover for 21st Century sensibilities
11 September 2023
McKinney's CSO shares her tips and techniques for better strategy, including why you should pay attention to what teenage girls are into and never skip jury duty
5 September 2023
We’re looking for up-and-coming talent to speak at our event in London on Dec 7
Canada's Wilder Harrier framed its sampling campaign as a support measure during a cost-of-living crisis
31 August 2023
Uncommon co-founder Nils Leonard, who guest-edited the Q3 2032 issue of Contagious Quarterly, talks with the award-winning designer about the value of humanised experiences and places
29 August 2023
Uncommon co-founder takes the reins of Contagious Quarterly
The VP of brand at EA Sports FC reveals how the gaming franchise is striking out on its own and how it will continue to inspire gamers of all stripes
Canada’s SkipTheDishes created a website that monitors grocery price drops to help shoppers navigate the cost-of-living crisis, delivering 400 million media impressions
22 August 2023
Condiment maker creates labels that show when its ketchup bottles have been refilled with off-brand sauce, increases usage among street food vendors 24%
19 July 2023
In need of a quick primer on the mind-bending world of Generative AI? View our on demand livestream to get yourself up to speed.
12 July 2023
Contagious talks about how to get the most out of your briefs, with the executive behind Hellmann's purpose-and-growth-led rebirth
7 July 2023
Contagious talks about evaluating, testing and selling great work with Essity's global innovation, brand and communications director
21 August 2023
15 August 2023
Caroline Johnson, co-founder of The Business Model Company, on why the billable hour has become the advertising industry’s burning platform
Fast food chain used Street Fighter's customisation tool to turn its mascot into a playable character, rewards gamers who use it
11 August 2023
Our world-class insights, events and advisory business strengthens Ascential’s offering for the marketing and creative industries
9 August 2023
Tips for creatives who want to win big at the Cannes Lions International Festival of Creativity, from those who make Lion-winning work, and those who judge it.
8 August 2023
The fast-food giant in Colombia used photos of happy customers receiving their meals to promote its home delivery service
4 August 2023
Global’s commercial marketing director, Sophie Lavender, offered some inspiration and advice to anyone hoping to win a two-week TfL campaign as part of the Look Ahead competition.
2 August 2023
Global and Contagious convened a group of senior marketing industry experts to talk about the future of out-of-home media at the inaugural RebOOHt roundtable
1 August 2023
NYU professor of marketing Adam Alter offers habits and strategies for getting out of a creative rut
The most interesting and useful advertising research digested by Contagious over the past 12 months
Dentistry and travel agent associations join forces to encourage Brits to visit Romania with dual packages
25 July 2023
Telco in France uses deepfake tech to showcase skill of female football players ahead of the World Cup, scores 15 million ad views
18 July 2023
Author and consultant Michael Farmer talks about ad agency decline, why selling creativity is a cop out, and why introducing AI to advertising is like pouring gasoline on a fire
Restaurant chain Chipotle informed loyalty members when they have a food-order doppelgänger, and delivered $4.8m in revenue
13 July 2023
Swiss sportswear brand On created a film to tell the story of a remarkable stateless athlete.
Cameron Townsley, creative and events director at The Digital Voice, shares her insights
Want to be in with a chance of winning a two-week ad campaign across the TfL network? Tell us how your brand would take tube passengers on an unforgettable journey
Join Global and Contagious on 13 September to find out what it takes to win a two-week ad campaign across the Transport for London network
11 July 2023
The value of strategy has become obscured by myth, misinformation and process, argues Martin Weigel, chief strategy officer at AMV BBDO. The discipline is in urgent need of reformation.
Makro in Colombia predicts it will extend the shelf life of fruits and vegetables by six days with serving-suggestion stickers
10 July 2023
AI might have been the biggest talking point at the Cannes Lions International Festival of Creativity, but advertising will always be about people.
Edelman’s Gen Z Lab shared results from its Brand Trust research into young consumers around the world, which discovered vulnerability and opportunity.
SeeHer explored how to foster gender equality with leading marketers from Walmart, McDonald’s and more.
Google gathered industry experts from around the globe and across brands and agencies at the Contagious villa in Cannes for a discussion on the impact of AI and creators on commercial creativity.
