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Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts
Dishwasher detergent brand confronts household chore traditions to promote dishwasher use
How the size of a brand and its business objectives influence the type of attention a campaign should leverage
30 Sep 2024
Energy drink and luxury fashion label partner to bring innovation and spectacle to sport
24 Sep 2024
Challenger brand expert Adam Morgan explains how boring marketing is bad for the bottom line and how to turn up the anti-dull dial
17 Sep 2024
Sportswear giant taps into marathon season with global campaign highlighting the challenges endured by runners
How a period care brand continues to build on its long-running platform, tackling education gaps, taboos and fears
10 Sep 2024
Food delivery app sponsors new mothers’ first postpartum meals to satisfy their unfulfilled cravings
VML’s Debbi Vandeven talks to Contagious about AI's impact on creativity, the need for inclusivity, and how genuine creativity stands out in a tech-driven world.
3 Sep 2024
UK optician chain taps into common malapropisms to encourage people to get their hearing checked
How luxury brands are driving growth and cultural relevance amid new economic challenges
22 May 2024
How Mattel gave its iconic Barbie doll a makeover for 21st Century sensibilities
21 Jul 2023
The beer brand took advantage of the abundance of fitness ads on display in Peru during the Olympic Games
27 Aug 2024
Behavioural science pioneer Dan Ariely spent a week interning at Ogilvy. This is what he made of the ad industry
23 Aug 2024
The Austrian National Tourist Board subbed in its own content creators to give influencers the chance to switch off and enjoy the country's delights
20 Aug 2024
Manuel Borde, Global Chief Creative Officer, Commerce, VML, unpacks what it takes to win commerce category awards
16 Aug 2024
Fast food chain embraces worldly nicknames to boost brand love during Olympic Games
13 Aug 2024
The ride-hailing app's cheeky campaign puts Parisians first during a busy period for the city
6 Aug 2024
AAMI jumps on Paris Olympics hype with humorous ad playing up the accidents caused by budding young sports stars
30 Jul 2024
Gaming might not just be a great way to target hard-to-reach audiences, it could also the ideal for building brand associations
29 Jul 2024
Watch our free Livestream Contagious experts put their necks on the line and predict what’s going to win big at this year's international festival of creativity. Bugger the Bronzes and screw the Silvers — we're going for the Grands Prix!
21 May 2024
Watch our free Livestream as we probe our Contagious Pioneers to find out how the best in the business create the best work in the world
8 May 2024
Join The Weber Shandwick Collective and Contagious for a 45-minute session about how to understand consumers’ new value equation against a backdrop of global change
11 Mar 2024
We’re looking for a Senior Writer / Analyst (six-month fixed term contract) to join our team in London as part of our Content function
The team behind Coca-Cola's Grand Prix-winning Recycle Me campaign talk legacy, bravery and traditional media
23 Jul 2024
Streaming platform partners with tennis ace Carlos Alcaraz to drop post-match clues, nets a big reveal for the sport star’s upcoming series
A year's worth of advertising insights, trends and campaigns distilled into our (biggest ever) day of inspirational talks. Tickets to Most Contagious on 28 November are on sale now.
17 Jul 2024
The Lego Group global chief product and marketing officer, Julia Goldin, on the place of AI in play and battling complacency at the world’s largest toy company
16 Jul 2024
QSR chain drives app engagement in the Netherlands with repayment request scheme
Do older people process ads differently? Or are they just not being reached?
15 Jul 2024
Get the insights behind campaigns that won big at 2024's Cannes Lions International Festival of Creativity
9 Jul 2024
Sportswear brand uses 'weight loss' exercise videos as a Trojan horse to deliver upbeat mental health message
How and why marketers should create authentic connections with their audiences to foster brand loyalty and community in this rapidly evolving industry
8 Jul 2024
How marketers can work with communities on TikTok to create work that is authentic and in tune with culture to maximise brands’ presence on the platform
The CEO of Publicis Groupe’s luxury practice, Charles Georges-Picot, on what it was like leading Cannes Lions’ first ever Luxury & Lifestyle jury, and the importance of connecting deeply
5 Jul 2024
As the veteran agency turns 25, founder and creative chairman David Angelo reminisces on the importance of bravery in his own personal and professional journey
3 Jul 2024
Barney Worfolk-Smith and Ian Forrester, co-founders of creative effectiveness platform Daivid, on the ad industry's strange relationship with emotion and why it's damaging effectiveness
2 Jul 2024
Food delivery app dominates top rugby event despite not being official sponsor, reaches close to half of New Zealanders
Collette Douaihy, global chief creative officer, health, Dentsu Health
25 Jun 2024
The fast food chain hid a free Whopper offer in its terms and conditions, and reached 78% of French TikTok-ers
Every campaign awarded top honours at this year’s Cannes Lions International Festival of Creativity
22 Jun 2024
Renault races away with the Grand Prix for Sustainable Development Goals
21 Jun 2024
Vaseline takes the Grand Prix on the final day at the Cannes Lions festival
Reporters Without Borders is awarded for The First Speech
The Grands Prix go to Orange’s WoMen’s Football and Sydney Opera House’s Play It Safe
Doordash’s Super Bowl ad wins the Titanium Grand Prix at the Cannes Lions International Festival of Creativity
A device that detects diabetes in people's voices won the Innovation Grand Prix at the 2024 Cannes Lions International Festival of Creativity
20 Jun 2024
