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Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts
Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time
19 January 2021
Göteborg Film Festival strands winning fans on remote islands with nothing but movies for company to generate attention for its digital event, attracts 4,000 applicants
Martin Lindstrom explains why pandemic working practices are killing creativity
18 January 2021
Facebook’s Meet The Future report pulls together qual and quant research to shine a spotlight on Gen Z through the lenses of identity, community, commerce, resilience and activism
Contagious asks top advertising strategists about their media consumption and research habits
12 January 2021
Gaming console manufacturer reinforces its inclusive messaging, reconnecting elderly relative with grandson via gaming
11 January 2021
Contagious speaks to Lucky Generals co-founder Andy Nairn about his new book exploring the role that luck plays in building brands and how marketers and agencies can improve their own fortunes
7 January 2021
6 January 2021
5 January 2021
French TV channel seeds original content using underground digital billboards and YouTube pre-roll, increases subscriptions 35%
1 January 2021
On day two of our annual flagship event, a good deal of dialogue, discussion and debate took place on the Audiense chatbot. Here's the highlights.
17 December 2020
How has 2020 changed creative production – and what does the future hold?
At Most Contagious 2020, we hosted a roundtable of advertising professionals to discuss the creative and commercial opportunities of TikTok. The discussion centered on the platform’s built-in tools for brands, the importance of native content, best practice for partnering with creators and how getting the right music is paramount.
16 December 2020
Electronics retailer Elgiganten hijacks the Premier League’s video assistant referee signal to sell discounted TVs – scoring a 12x return on investment
15 December 2020
OMD’s Jean-Paul Edwards and Omnicom Media Group’s Phil Rowley were at Most Contagious to explain how a series of technology-enabled ‘booster shots’ will drive consumer confidence and inspire travellers to take to the air once more.
Download our free Most Contagious report and get the Contagious take on how some of the most prominent trends in 2020 will present some of the biggest opportunities in 2021, our round-up of the best campaigns of the year, and much more.
Thorough performance breakdowns of some of the world's most creative and celebrated campaigns
Contagious names the agencies consistently setting the standard for excellence in marketing.
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