News and Views

Billy Boy creates Camdom app to protect people's privacy during intimate moments by locking smartphone cameras and microphones, addressing growing concerns about revenge porn

Dishwasher detergent brand confronts household chore traditions to promote dishwasher use

How the size of a brand and its business objectives influence the type of attention a campaign should leverage

Energy drink and luxury fashion label partner to bring innovation and spectacle to sport

Challenger brand expert Adam Morgan explains how boring marketing is bad for the bottom line and how to turn up the anti-dull dial

Sportswear giant taps into marathon season with global campaign highlighting the challenges endured by runners

How a period care brand continues to build on its long-running platform, tackling education gaps, taboos and fears

Food delivery app sponsors new mothers’ first postpartum meals to satisfy their unfulfilled cravings

VML’s Debbi Vandeven talks to Contagious about AI's impact on creativity, the need for inclusivity, and how genuine creativity stands out in a tech-driven world.

UK optician chain taps into common malapropisms to encourage people to get their hearing checked

The beer brand took advantage of the abundance of fitness ads on display in Peru during the Olympic Games

Behavioural science pioneer Dan Ariely spent a week interning at Ogilvy. This is what he made of the ad industry

The Austrian National Tourist Board subbed in its own content creators to give influencers the chance to switch off and enjoy the country's delights

Manuel Borde, Global Chief Creative Officer, Commerce, VML, unpacks what it takes to win commerce category awards

Fast food chain embraces worldly nicknames to boost brand love during Olympic Games

The ride-hailing app's cheeky campaign puts Parisians first during a busy period for the city

AAMI jumps on Paris Olympics hype with humorous ad playing up the accidents caused by budding young sports stars

Gaming might not just be a great way to target hard-to-reach audiences, it could also the ideal for building brand associations

The team behind Coca-Cola's Grand Prix-winning Recycle Me campaign talk legacy, bravery and traditional media

Streaming platform partners with tennis ace Carlos Alcaraz to drop post-match clues, nets a big reveal for the sport star’s upcoming series

A year's worth of advertising insights, trends and campaigns distilled into our (biggest ever) day of inspirational talks. Tickets to Most Contagious on 28 November are on sale now.

The Lego Group global chief product and marketing officer, Julia Goldin, on the place of AI in play and battling complacency at the world’s largest toy company

QSR chain drives app engagement in the Netherlands with repayment request scheme

Do older people process ads differently? Or are they just not being reached?