Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts

News & Views /

Creative news, marketing trends and cutting-edge research from around the globe

Opinion

Opinion

The Power of Constraint /

How constraints on time and money can often encourage creativity rather than impede it

Insight & strategy

Insight & strategy

15 September 2021

The strategy behind KFC China’s foray into esports  /

How the fast food brand reimagined its mascot for an esports tournament generating social media engagement and sales

Opinion

Opinion

14 September 2021

The WhatsApp Test /

Why marketers must streamline the communication processes between creatives and decision-makers to unleash quick-thinking campaigns

Campaign of the Week

Campaign of the Week

14 September 2021

What happens when a retailer gives customers their data? /

Co-operative retail and service chain S Group shared purchase data with customers and increased revenue by nearly 14%

13 September 2021

Inclusivity for Impact /

Why more brands should eschew performative campaigns that address big social issues and instead make way for marketing that makes a difference

Campaign of the Week

Campaign of the Week

7 September 2021

H&M unveils second-hand clothing website /

Fashion retail giant launches peer-to-peer resale platform in sustainability push

Opinion

Opinion

6 September 2021

Closing the intention-behaviour gap for sustainable shopping /

It's up to retailers to get the Greta Generation to shop green – here's how

Creativity

Creativity

3 September 2021

Andy Nairn explains the luck behind the Lions /

The idea of good fortune should not be a taboo in advertising. Here's how winners from this year's Cannes Lions festival used kismet to their advantage

Campaign of the Week

Campaign of the Week

31 August 2021

Reebok targets inner-city youth with basketball court AR tool /

Reebok carves a new niche for its brand with an augmented reality tool that maps basketball courts onto car parks and alleys

31 August 2021

9 fascinating titbits taken from issue 68 of Contagious Magazine /

A collection of facts, nuggets and titbits pulled from the latest issue of Contagious magazine

Interview

Interview

30 August 2021

Fred Pelard on how to be strategic /

Former rocket scientist Fred Pelard believes anyone can learn to be strategic. He tells us how to build the intellectual muscle groups that will help you solve problems and make better decisions

Opinion

Opinion

27 August 2021

Advertising and enlightened self interest /

Why brands have real power to effect change in the world

Campaign of the Week

Campaign of the Week

24 August 2021

Corona hosts plastic-fishing tournament in Mexico /

Beer brand partners with Mexico’s fishermen to fight plastic pollution

Event

Event

23 August 2021

Contagious Bootcamp APAC 2021 /

Ever felt your brain sweat? Well, now's your chance because the Contagious Bootcamp is coming to Asia-Pacific on 30 September

Creativity

Creativity

23 August 2021

Contagious Spotlight on Latin America: August 2021 /

The Contagious team in Brazil highlight their favourite campaigns from Latin America

Campaign of the Week

Campaign of the Week

17 August 2021

Dettol Pakistan creates pandemic prayer mat /

Cleaning products supplier designs oversized prayer mat to encourage social distancing in mosques as Covid-19 infections rise

Research

Research

16 August 2021

Strategist’s Digest: Online vs offline advertising /

Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time

Research

Research

10 August 2021

Strategist’s Digest: What happens when you stop advertising? /

Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time

Campaign of the Week

Campaign of the Week

10 August 2021

Coors courts hockey fans by brewing beer with Stanley Cup ice /

Beer brand uses ice from ice hockey final to create limited-edition brew for fans

Opinion

Opinion

9 August 2021

Why does Snickers keep getting accused of homophobia? /

An ad for Snickers ice cream in Spain has been denounced as insulting to gay people, raising questions about similar instances in the brand's past

Campaign of the Week

Campaign of the Week

3 August 2021

McDonald’s Costa Rica claims fries emoji for its own /

Fast food chain sends iconic red carton fries emoji to the top of people’s most-used list

Research

Research

2 August 2021

Strategist’s Digest: Why online star ratings are useless /

Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time

Research

Research

27 July 2021

Strategist’s Digest: The power of ‘you’ /

Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time

Campaign of the Week

Campaign of the Week

27 July 2021

VW combines TV and gaming for Golf launch campaign /

Car manufacturer promotes latest vehicle with TV ad that transforms into a mobile racing event

Insight & strategy

Insight & strategy

20 July 2021

The strategy behind RC Cola’s surreal ‘Basta’ ads in the Philippines /

When a sugar tax ruined RC Cola's price strategy, the brand turned to comedic absurdism to appeal to Gen Z, increasing sales 67%

Campaign of the Week

Campaign of the Week

20 July 2021

Ikea heroes junked furniture in sustainability campaign /

Furniture retailer reclaims junked products to raise awareness of buy-back and refurbishment scheme

Promoted content

Promoted content

19 July 2021

Three crucial words /

Diversity, equity and inclusion: three crucial words at the top of many company agendas right now, but how best to turn noble intention into active and meaningful cultural change? From mortgages to yoghurt, marketers weigh in on the different approaches to DEI

Campaign of the Week

Campaign of the Week

13 July 2021

Adidas UAE creates ‘swimmable’ billboard to promote swimwear range /

Sportswear brand uses billboard stunt to promote inclusive swimwear range by boosting women's confidence

Research

Research

13 July 2021

How attention can save share of voice /

A new report by an Australian trade body asserts the importance of share of voice as a measurement tool in the age of splintering digital media and share of search

Promoted content

Promoted content

12 July 2021

The Great Outdoors: Cannes Lions 2021  /

Louise Stubbings, creative and partnerships director, Clear Channel outlines how outdoor media can change the world around us

Creativity

Creativity

9 July 2021

Contagious Spotlight on Latin America: July 2021 /

The Contagious team in Brazil highlight their favourite campaigns from Latin America

Opinion

Opinion

6 July 2021

Why femcare ads risk going from unvarnished to wallpaper /

A new breed of ‘unvarnished reality’ femcare ads should be a concern and an opportunity for creatives

Campaign of the Week

Campaign of the Week

6 July 2021

Pedigree’s GDPR-friendly campaign targets dogs instead of people /

Pet food brand creates digital OOH ads that target dogs, increases regional sales by 29%

5 July 2021

The right reply: how brands can navigate public requests /

At any moment your brand could be surprised by an unexpected request that goes viral and catapults it into the spotlight. How should marketers maximise these opportunities – or at least escape the hype unscathed.

Interview

Interview

30 June 2021

Cannes Interview: Andrew Keller, Mobile jury president /

Facebook's Andrew Keller talks to Contagious about judging the Mobile category at Cannes and delivering work worthy of people’s time

Interview

Interview

30 June 2021

Cannes Interview: Reed Collins, Direct jury president /

Ogilvy CCO Reed Collins talks to Contagious about judging the Mobile category at Cannes this year and why Burger King deserved the Grand Prix

Campaign of the Week

Campaign of the Week

29 June 2021

Ikea protects nap time with soporific Spotify ads /

Ikea more than doubled its click-through rate with a considerate and creative media buy targeting parents of young children

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