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Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts
German supermarket seeks to turn customers into advocates with dinner-party box
18 October 2019
After years of promoting fuel efficiency through rational messaging, Audi had lost its thrill in the eyes of customers. To reignite that lost desire, BBH defined a new kind of luxury.
16 October 2019
A new book finds the root of advertising's effectiveness problem within human physiology
15 October 2019
Ikea hid its products among luxurious 18th-century furniture and challenged customers to spot the difference
11 October 2019
As children are warned of the dangers of sadfishing, it's a lesson that attention-hungry brands could stand to learn, too
9 October 2019
The insights and strategy behind Lego's first global brand campaign in three decades
8 October 2019
Come speak at our November event in London!
Nestlé-owned brand alters its packaging in Japan to drive sustainability
7 October 2019
Research from the world of advertising and beyond. Digested.
2 October 2019
Dr Florian Kohlbacher, an expert on advertising to older people, tells Contagious why brands fail to recognise the potential of silver markets and how they can mend their ways
1 October 2019
Insurance brand designs products for injured pets, prompting a third of people exposed to the campaign to action.
26 September 2019
Industry veteran Cindy Gallop on how marketers can be more ethical, diverse and make a ton of money
Contagious talks to Led By Donkeys co-founder Ben Stewart about creating one of the most high profile and high impact outdoor campaigns of the year
25 September 2019
Nick Ellis, creative partner and Halo co-founder, on why it's hard for small agencies to relate to advertising thought leaders
24 September 2019
Fast food giant reduces plastic pollution and rewards customers with recycling initiative
19 September 2019
Ipsos MORI has thoroughly investigated the state of trust across the world and the results are...complicated
Paddy Power's Save Our Shirt campaign was welcomed with open arms by football fans, but was it a smart marketing play?
18 September 2019
Contagious examines TikTok's ad formats
16 September 2019
Online retailer positions itself as the friendly ecommerce giant by helping small businesses trade online
Your existence has been claimed as a raw material by a parasitic economic logic, with human rights undermined in the process. Welcome to the age of surveillance capitalism
13 September 2019
R/GA London experience design director Joe Hearty on how Generation Z will reconcile their digital diet with concern for the environment
12 September 2019
Contagious raids its I/O platform for insurance marketing that succeeding without sowing fear
11 September 2019
Dan Ariely, bestselling author and behavioural economics professor, on the basis of bad decisions and the brands, like Apple and Amazon, that understand influence
10 September 2019
Luxury hotel chain creates mukbang menu for vlogger guests in campaign fronted by Queer Eye's Antony Porowski
9 September 2019
Adland veteran Nick Law talks about how the creative potential of digital is being squandered and why the industry is headed for disaster if it doesn’t change soon
6 September 2019
5 September 2019
Philosopher Eleanor Gordon-Smith talks persuasion with Contagious
4 September 2019
Is the dwindling potency of creatively awarded campaigns a symptom of a more general crisis in advertising effectiveness?
3 September 2019
Confectionery giant sells milk-less chocolate bar in the Philippines to combat undernourishment
2 September 2019
From pet hotels to animal massage, people are spending more and more to treat their furry friends like people.
30 August 2019
Editor Chloe Markowicz explains why in this issue we challenge corporate complacency
29 August 2019
A food delivery platform in India used Instagram voice to create a novel competition and increased its reach by 7,700%
28 August 2019
Wildfire account director Alex Warren on the companies jumping for joy and what it takes for a brand to successfully own a feeling
27 August 2019
Walmart's ecommerce customers get Glade-scented packaging pillows in innovative product sampling campaign by the air freshener brand
23 August 2019
Why agencies feel the need to post-rationalise their ideas.
22 August 2019
Contagious speaks to Chop Chop's Tom Miskin about the unkempt career path strategists must walk.
21 August 2019
Jade Trott, a senior art director at Oliver, and Lee Trott, a senior copywriter at Oliver, on how a clanger can boost a brand's fortunes
20 August 2019
India’s biggest ecommerce retailer creates a haggling chatbot using Google voice technology
19 August 2019
Asking Heretical Questions that jolt preconceptions and spark healthy debate is critical to developing strategies and creative ideas that will thrive in the outside world
16 August 2019
Contagious speaks about the gender gap with the author of Invisible Women: Exposing Data Bias in a World Designed for Men
13 August 2019
A step-by-step guide for getting your ideas accepted and executed, from SYZYGY project director Marlen Lutter
Accommodation-booking platform partners with NGO to curate cultural experiences hosted by refugees
9 August 2019
The Thee Ps of Perfect Social
6 August 2019
Hotel disguises its rooms as Airbnb listings to boost bookings and challenge perceptions
Brands will never excel on social media unless they pay attention to the community at the root of conversation
2 August 2019
30 July 2019
Need assistance for a pitch, event or important meeting? Our team of strategists and editors are here to help
German rail operator gets 24% revenue bump using lookalike destinations to encourage domestic holidays
29 July 2019
what brands can learn from stand-up comedy
23 July 2019
Why is our industry failing one of the largest and most culturally relevant demographics going, asks BBH data strategist Ronan Patrick.
22 July 2019
Private health provider in Romania creates campaign to expose the inadequacy of Google-search diagnoses
19 July 2019
Marisa Jensen, a product designer at Ustwo, on the inequality that persists within design and how it can be addressed
Stranger Things might be set in the past, but the show's array of brand deals could foreshadow the future of entertainment
18 July 2019
A round up of the creative and strategic wisdom dispensed by the keynote speakers at Contagious’ sold-out Summer Bootcamp event
15 July 2019
Consumer champion Reclame Aqui creates AI tool to help Brazilians decipher contracts
12 July 2019
9 July 2019
Peruvian health authority alters soap opera story lines to drive organ donations
4 July 2019
Gabriel Schmitt, ECD at FCB New York, tells Contagious how his agency came up with the Whopper Detour for Burger King
2 July 2019
Home improvement retailer turns its customers into volunteers as part of community outreach initiative
1 July 2019
Anna Bulman, associate strategy director at R/GA, on why the future of brand loyalty is tribes, not bribes
Marketers from Coca-Cola gathered at Contagious' villa to hear Contagious strategists Dan Southern and Patrick Jeffrey present this year’s Walk the Work session
Three reasons why Isobar’s global CCO, believes Cannes is a fixture that no marketer should miss
At the launch of PHD’s new book – Overthrow II – a panel of experts put modern challenger brands under the microscope.
27 June 2019
Dentsu panel explores how ethics has become the new frontier of data and creativity
Dentsu's head of digital creative offers an insight into the Creative Data category at Cannes 2019
26 June 2019
The Creative Effectiveness jury president on why Carrefour took home the Grand Prix and why more clients need to get involved in the category
The Brand Experience & Activation jury president on why his was the most important category for brand building at the festival
The President of the inaugural Creative Strategy jury on this year’s winner, defining a category and how to succeed in 2020
25 June 2019
The president of the 2019 Cannes Lions Mobile jury shares his trend predictions and reflects on the winners
Contagious takes stock of its predictive prowess in the wake of Cannes
24 June 2019
Country rebrands tap water to encourage responsible tourism
21 June 2019
Another Grand Prix for The Whopper Detour as it triumphs in Titanium
The Glass Grand Prix goes to The Last Ever Issue
The Truth is Worth It: Grand Prix in Film goes to The New York Times
The Lions Share has won the Grand Prix in the Sustainable Development Goals category at the Cannes Lions
20 June 2019
Microsoft scoops Grand Prix in Brand Experience & Activation
Carrefour’s Black Supermarket wins Creative Effectiveness Grand Prix
See Sound from Wavio takes home a Grand Prix for making Audio visual
Doconomy wins the Creative eCommerce Grand Prix
The Mobile Grand Prix goes to Burger King for The Whopper Detour
HBO takes home the Grand Prix in Radio & Audio for its Amazon Echo-based audio adventure
19 June 2019
The Female Company wins the PR Grand Prix
Nike takes home Grand Prix in Media
Go Back to Africa wins the Creative Data Grand Prix
Volvo's E.V.A. Initiative takes the Grand Prix in the inaugural Creative Strategy category
Wendy's wins Grand Prix for taking its fight against frozen meat to Fortnite
Burger King re-routes McDonald's diners and scoops a Grand Prix
18 June 2019
IPA report shows avalanche of short-term campaigns rendering creative awards meaningless by destroying effectiveness
Top honours for Nike, as Dream Crazy is singled out as a new industry benchmark
Johnson & Johnson wins Entertainment Grand Prix at Cannes Lions
A joint win for Childish Gambino and Baco Exu do Blues in Entertainment for Music category
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