News and Views

Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts

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Recession Ready
Most Contagious Report

1 December 2022

Recession Ready 

Amid the 2008 financial crisis, Craig Mawdsley, founding partner of strategy boutique Craig+Bridget, helped develop a campaign for Sainsbury’s that drastically improved price perception. He offers marketers three maxims to live by when times get tough

Why Liquid Death is our Brand of the Year
Most Contagious Report

1 December 2022

Why Liquid Death is our Brand of the Year 

What makes the water brand with the heavy-metal motif our favourite of 2022?

The Imitation Game
Most Contagious Report

1 December 2022

The Imitation Game 

Generative AI is advancing in leaps and bounds. What does it mean for commercial creativity when anyone with a keyboard can conjure art?

Does nudge theory have a future in marketing?
Most Contagious Report

1 December 2022

Does nudge theory have a future in marketing? 

After suffering from papers being debunked and theories discredited, the field of nudging has lost some of its shine. Can it still be a useful marketing tool?

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5 of the Most Contagious campaigns of 2022
Most Contagious Report

1 December 2022

5 of the Most Contagious campaigns of 2022 

We’ve made a list, and it’s got nothing to do with being naughty or nice. These are some of most innovative and effective campaigns of the year, according to the Contagious team.

A Marketing Rethink
Promoted content

1 December 2022

A Marketing Rethink 

Advances in technology are not enough on their own to spur more effective marketing, argues PHD’s Mark Holden – a new mindset is required, too.

Making customer engagement campaign moments that matter
Promoted content

1 December 2022

Making customer engagement campaign moments that matter 

How Infobip can help you connect with your customers at every touchpoint

Watch this space
Promoted content

1 December 2022

Watch this space 

Following a stellar response from agencies and brands, judges had their hands full picking a winner of Global’s Look Ahead competition, in partnership with Contagious and Transport for London.

Colombian brewer taps local farmers to create sell-out beer
Campaign of the Week

28 November 2022

Colombian brewer taps local farmers to create sell-out beer 

Bavaria Brewery supported struggling Colombian farmers by buying their cassava crops and turning them into a beer, which sold out in six weeks

Most Contagious New York
Event

25 November 2022

Most Contagious New York 

Join us at New York’s Altman Building on 26 January (8am – 1.30) as we break down need-to-know advertising trends and bring you behind-the-scenes insights into the standout campaigns of 2022, including Coinbase’s Less Talk More Bitcoin ad and Under Armour’s First Meta Sneaker.

No gains but less pain: Asics touts emotional benefits of exercise
Campaign of the Week

22 November 2022

No gains but less pain: Asics touts emotional benefits of exercise 

Sportswear brand subverts body transformation photos to promote therapeutic effect of exercise

Three tips for the next time you brief your agency
Expert Perspective

21 November 2022

Three tips for the next time you brief your agency 

Getting the brief right is essential to unlocking the creative potential of your agency, so here are the questions you should start with

A workout for the marketer’s creative muscle
Expert Perspective

17 November 2022

A workout for the marketer’s creative muscle 

How can brand marketers bulk up their creative instincts? Here are three questions to ask yourself every time you see an ad

Burger King Mexico boosts sales 37% by swapping gloss for realism
Campaign of the Week

15 November 2022

Burger King Mexico boosts sales 37% by swapping gloss for realism 

Fast food chain showcases its commitment to going preservative free by capturing unpolished portraits of Mexicans grabbing a bite

Eating the Elephant of Creative Transformation
Expert Perspective

14 November 2022

Eating the Elephant of Creative Transformation 

How marketers can build and nurture a creative culture within both their teams and organisation, one bite at a time

Barilla creates campaign for cooking in an energy crisis
Campaign of the Week

8 November 2022

Barilla creates campaign for cooking in an energy crisis 

World's largest pasta producer teaches customers about passive cooking to help save money on energy bills