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Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts
The personal care brand creates a free guide for coding Black hairstyles in video games
1 December 2023
Get a concentrated dose of insight and inspiration with our free PDF, packed with the best campaigns of the year and advice for the year ahead
The battle between differentiation and distinctiveness rages on, but if marketers want to create groundbreaking work then they need to embrace both
28 November 2023
In an overstimulating content landscape where attention spans are getting shorter, users, creators, and brands are toying with more nuanced and layered modes of communication, says Mobbie Nazir, global chief strategy officer at We Are Social
Games console manufacturer partners with football management game to offer gamers the chance to win a role in professional football
23 November 2023
Senior global social media manager Zaria Parvez talks about the importance of giving autonomy to junior talent and how she helped transform Duolingo’s green owl mascot into a social media favourite with 8.2 million followers
21 November 2023
Heetch challenged negative stereotypes of Paris suburbs perpetuated by generative AI, creating a gallery of more representative images for Midjourney
Which brands are emotionally intelligent and which ones are in danger of standing awkwardly in the corner at a party? Find out by joining us on 12 December when Carat and Contagious will discuss learnings from its Brand EQ Study.
Our Members can access thousands of world-class campaigns, brand case studies, cutting-edge trends, exclusive briefings, webinars, training courses and so much more. Why not experience it for yourself?
23 August 2023
A darling of the art world, the holy grail for sneakerheads and a nuisance for luxury brands, MSCHF enrages, confuses and delights in equal measure. Here’s how the Brooklyn collective has turned playful provocation into an art form
21 July 2023
How Mattel gave its iconic Barbie doll a makeover for 21st Century sensibilities
20 November 2023
Tom Beckman, the global chief creative officer at Weber Shandwick looks back on whether 2023 really was the year that society ‘ate the rich’
14 November 2023
KFC created a fried-chicken cooking competition inside the new Zelda game after noticing a striking resemblance between one of the characters and its own mascot-cum-founder
9 November 2023
The first Christmas campaign for John Lewis created by Saatchi & Saatchi delivers a new message about adapting to change
7 November 2023
Rick Astley records Never Gonna Give You Up with popular malaprops to promote Specsavers' audiology services
2 November 2023
The campaigns in the running to win a two-week campaign across Transport for London stations
31 October 2023
An efficiency drive among the entertainment industries is causing culture to stagnate, argues Accenture Song’s global thought leadership lead, Katie Burke. It's time for some lunacy
Equal-pay group MindTheGap group pressures New Zealand's Prime Minister to support new law by publicly and preemptively thanking him
24 October 2023
Oatly embraced spammy marketing for a sprawling campaign that appeared to be about a newsletter but was actually a brand awareness push
19 July 2023
In need of a quick primer on the mind-bending world of Generative AI? View our on demand livestream to get yourself up to speed.
12 July 2023
Contagious talks about how to get the most out of your briefs, with the executive behind Hellmann's purpose-and-growth-led rebirth
7 July 2023
Contagious talks about evaluating, testing and selling great work with Essity's global innovation, brand and communications director
Peet’s Coffee in San Francisco introduced a ‘disloyalty program’ to encourage people to switch from competitor chains
17 October 2023
Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time
Danish energy company Andel challenges wind energy sceptics by inviting them to spend two nights in homes located next to turbines
10 October 2023
Home furnishing retailer displays its range of organising solutions with pre-roll YouTube ads that save people time
3 October 2023
Vietnamese e-bike manufacturer turns electrical outlets into charging stations to persuade sceptics to go electric
26 September 2023
Chris Kocek, the founder of Gallant Branding, offers a handy mnemonic for recognising when you've struck strategic gold
Co-op Funeralcare ad shows friends having frank and fun conversations about their final send-offs
19 September 2023
P&O Ferries' poster campaign tries to win out over faster and more convenient modes of transport by shifting the conversation to comfort
15 September 2023
Want to be in with a chance of winning a two-week ad campaign across the TfL network? Tell us how your brand would take tube passengers on an unforgettable journey
12 September 2023
We always make sure to curate the lineup for Most Contagious to offer maximum inspiration, but this year we’ve really gone above and beyond to deliver an all-star roster of speakers. Check out who’s going to be on stage on 7 December, at our insight-packed event, here.
Social media consultant and analyst Matt Navarra on the shift to private sharing on social media, live commerce and why the metaverse remains a question mark
Fast food giant used the popularity of Japanese pop culture in Indonesia to trick people into watching an burger ad, boosted sales more than 111%
11 September 2023
McKinney's CSO shares her tips and techniques for better strategy, including why you should pay attention to what teenage girls are into and never skip jury duty
5 September 2023
We’re looking for up-and-coming talent to speak at our event in London on Dec 7
Canada's Wilder Harrier framed its sampling campaign as a support measure during a cost-of-living crisis
31 August 2023
Uncommon co-founder Nils Leonard, who guest-edited the Q3 2032 issue of Contagious Quarterly, talks with the award-winning designer about the value of humanised experiences and places
29 August 2023
Uncommon co-founder takes the reins of Contagious Quarterly
The VP of brand at EA Sports FC reveals how the gaming franchise is striking out on its own and how it will continue to inspire gamers of all stripes
Canada’s SkipTheDishes created a website that monitors grocery price drops to help shoppers navigate the cost-of-living crisis, delivering 400 million media impressions
22 August 2023
Condiment maker creates labels that show when its ketchup bottles have been refilled with off-brand sauce, increases usage among street food vendors 24%
21 August 2023
15 August 2023
Caroline Johnson, co-founder of The Business Model Company, on why the billable hour has become the advertising industry’s burning platform
