News and Views

Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts

News & Views 

Creative news, marketing trends and cutting-edge research from around the globe

Contagious Spotlight on Latin America: January 2022
Creativity
Creativity

Contagious Spotlight on Latin America: January 2022 

The Contagious team in Brazil highlight their favourite campaigns from Latin America

Most Contagious Interview: Ben & Jerry’s
Interview
Interview

28 January 2021

Most Contagious Interview: Ben & Jerry’s 

Why the largest ice cream brand in the US believes in a philosophy of activism, not advertising

Vacancy: Researcher / Writer
Careers
Careers

11 January 2022

Vacancy: Researcher / Writer 

The Contagious editorial team is looking for a new Researcher / Writer

Cancel Culture: a problem for the Pope but not brands

11 January 2022

Cancel Culture: a problem for the Pope but not brands 

A new report suggests brands rarely suffer financial fallout from online firestorms

911-call ad positions Apple watch as life saver
Campaign of the Week
Campaign of the Week

11 January 2022

911-call ad positions Apple watch as life saver 

Tech company broadcasts emergency calls made with its smart watch in New Year campaign

Strategist’s Digest: Do people remember ephemeral ads better?
Research
Research

6 January 2022

Strategist’s Digest: Do people remember ephemeral ads better? 

Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time

3 steps to more honest advertising

5 January 2022

3 steps to more honest advertising 

Advertising’s fondness for storytelling shouldn't come at the expense of the truth, says Mekanism CSO Ambika Pai. Here's her process for ensuring creative candour.

Taxi app Heetch gets Uber to deliver its ads
Campaign of the Week
Campaign of the Week

14 December 2021

Taxi app Heetch gets Uber to deliver its ads 

Ride-hailing app challenges market leader with packaging stunt in France, increases brand preference 23%

Contagious Spotlight on Latin America: December 2021
Creativity
Creativity

13 December 2021

Contagious Spotlight on Latin America: December 2021 

The Contagious team in Brazil highlight their favourite campaigns from Latin America

The Most Contagious Things of the Year

10 December 2021

The Most Contagious Things of the Year 

The non-advertising trends and events that defined 2021

YouGov’s Best Brand Improvers of 2021, USA
Promoted content
Promoted content

8 December 2021

YouGov’s Best Brand Improvers of 2021, USA 

YouGov’s chief revenue officer, Scott Horowitz, reveals which brands have shown the biggest improvement in positive consumer brand perception over the past year 

Powerful Posters
Promoted content
Promoted content

8 December 2021

Powerful Posters 

Clear Channel gathered ad industry leaders to explore the rules and rewards of best-in-class outdoor advertising

From Mobile to the Metaverse: Exploring New Frontiers of Creativity
Promoted content
Promoted content

8 December 2021

From Mobile to the Metaverse: Exploring New Frontiers of Creativity 

Meta VP Caitlin Ryan on what the metaverse means for communities, businesses and creativity

5 Trends for the New Worlds Order
Promoted content
Promoted content

8 December 2021

5 Trends for the New Worlds Order 

How virtual worlds and a climate in crisis are redefining culture, commerce and community from the ground up

The Power of Influence
Promoted content
Promoted content

8 December 2021

The Power of Influence 

Influencer marketing looks set to level up in quality and scale in 2022

YouGov’s Best Brand Improvers of 2021
Promoted content
Promoted content

8 December 2021

YouGov’s Best Brand Improvers of 2021 

YouGov’s VP of data products, Charlie Taylor, reveals which brands saw the biggest improvement in consumer brand health in 2021, and why.

Stop Calling Gamers ‘Gamers’
Promoted content
Promoted content

8 December 2021

Stop Calling Gamers ‘Gamers’ 

Audience Strategies’ David Boyle on why segments matter

The 2021 Most Contagious Report: Free download
Download
Download

7 December 2021

The 2021 Most Contagious Report: Free download 

Download our free Most Contagious report to learn about the advertising trends and campaigns that defined the year

Canon’s ‘Great Resignation’ camera competition
Campaign of the Week
Campaign of the Week

7 December 2021

Canon’s ‘Great Resignation’ camera competition 

Canon encourages people to quit their jobs in pursuit of a more creative career with camera contest

Ex-P&G brand ‘doctor’ Pete Carter comes clean on advertising FMCGs
Interview
Interview

6 December 2021

Ex-P&G brand ‘doctor’ Pete Carter comes clean on advertising FMCGs 

When it comes to marketing, Pete Carter has seen it all. He’s been there, bought the T-shirt, washed it in Tide – and now he’s ready to share the secrets to brand-building success

The power and purpose of video
Promoted content
Promoted content

3 December 2021

The power and purpose of video 

RTL AdConnect’s Jean-Baptiste Moggio explores how consumers are connecting with video, and how video can connect better with consumers about sustainability

Distinction Rebellion
Promoted content
Promoted content

30 November 2021

Distinction Rebellion 

As more and more brands seem content to drift along on a sea of sameness, Twitter and Contagious have teamed up to find out what it takes to be distinctive

Attention and advertising: the dog cone conundrum
Opinion
Opinion

30 November 2021

Attention and advertising: the dog cone conundrum 

What happens when the nature of our attention changes? What does it mean for advertising, culture and society? Orlando Wood, chief innovation officer at System1 Group, questions what the study of attention tells us about advertising

Brahma skirts football beer ban with Reinaldo haircut
Campaign of the Week
Campaign of the Week

30 November 2021

Brahma skirts football beer ban with Reinaldo haircut 

Brazilian brewer uses a creative haircut to maintain its connection with the beautiful game after its beer is banned from stadiums

How a pro Lego builder made the Contagious magazine issue 69 cover

26 November 2021

How a pro Lego builder made the Contagious magazine issue 69 cover 

It took four days and 2,000 bricks for professional Lego artist Warren Elsmore to create the cover of the latest issue of Contagious magazine

Breaking out is hard to do
Opinion
Opinion

25 November 2021

Breaking out is hard to do 

Contagious editor Chloe Markowicz on distinctive brands and the science of simultaneous discovery

The Most Contagious Campaigns of 2021: part 5
Creativity
Creativity

25 November 2021

The Most Contagious Campaigns of 2021: part 5 

The Contagious team picks the top 25 campaigns of 2021

Adobe turns Reddit forum into livestream show
Campaign of the Week
Campaign of the Week

23 November 2021

Adobe turns Reddit forum into livestream show 

Creative software publisher celebrates Reddit Photoshop community with talent show live stream

The Most Contagious Campaigns of 2021: part 4
Creativity
Creativity

22 November 2021

The Most Contagious Campaigns of 2021: part 4 

The Contagious team picks the top 25 campaigns of 2021

The Most Contagious Campaigns of 2021: part 3
Creativity
Creativity

18 November 2021

The Most Contagious Campaigns of 2021: part 3 

The Contagious team picks the top 25 campaigns of 2021

The Most Contagious Campaigns of 2021: part 2
Creativity
Creativity

16 November 2021

The Most Contagious Campaigns of 2021: part 2 

The Contagious team picks the top 25 campaigns of 2021

Vans builds virtual skate park inside Roblox
Campaign of the Week
Campaign of the Week

16 November 2021

Vans builds virtual skate park inside Roblox 

Sneaker brand creates virtual skatepark on Roblox

Contagious Spotlight on Latin America: November 2021
Creativity
Creativity

15 November 2021

Contagious Spotlight on Latin America: November 2021 

The Contagious team in Brazil highlight their favourite campaigns from Latin America

The Most Contagious Campaigns of 2021: part 1
Creativity
Creativity

12 November 2021

The Most Contagious Campaigns of 2021: part 1 

The Contagious team picks the top 25 campaigns of 2021

Energy supplier curbs climate anxiety with online ‘therapy’ sessions
Campaign of the Week
Campaign of the Week

9 November 2021

Energy supplier curbs climate anxiety with online ‘therapy’ sessions 

Swedish energy supplier Vattenfall puts its expert engineers on calls to help customers with climate anxiety

Strategist’s Digest: Why brands should praise competitors
Research
Research

8 November 2021

Strategist’s Digest: Why brands should praise competitors 

Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time

KFC attracts gamers with website cheat code
Campaign of the Week
Campaign of the Week

2 November 2021

KFC attracts gamers with website cheat code 

Fast-food chain boost sales 19% after adding cheat codes to Middle East ecommerce site