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Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts
Research from the world of advertising and beyond. Digested.
21 January 2020
Jupiler beer appeals to Belgians’ love of cars to curb their dangerous habits
16 January 2020
How the British Army transformed its communication strategy and prompted a record-breaking number of applications
14 January 2020
Contagious sifts through its I/O platform to find examples of brands turning customers into marketers
Italian fashion label gives away Miami real estate with world's most expensive T-shirts
13 January 2020
Brands and agencies submit tens of thousands of case studies to awards shows each year. But what makes for a great entry? And how can your two-minute video stand out from the crowd?
9 January 2020
Twenty years after his book ‘Eating The Big Fish’ helped popularise the concept of challenger brands, Adam Morgan, partner at global strategic brand consultancy Eatbigfish, has collaborated with Malcolm Devoy, chief strategy officer at PHD EMEA, to investigate the strategies today’s challengers are using to disrupt their markets
3 January 2020
Canal+ comes to the rescue during air traffic strikes, with billboard campaign offering free content to stranded passengers
20 December 2019
The Contagious team picks the most influential trends, memes and events of 2019
18 December 2019
17 December 2019
Online marketplace for second-hand tech hijacks Twitter influencer posts to promote its products
16 December 2019
Isobar on its aspirations for a future where technology enriches human experiences
15 December 2019
OMD has released a new report into how AI will change society and what it means for marketers
13 December 2019
Snapchat’s creative strategy director on politics, Tik Tok and why AR is the 'most interesting creative canvas to come along since film'
12 December 2019
The Future of TV Advertising Global Forum 2019 took place in London on Tuesday, and it wasn't all doom and gloom
Facebook partnered with UCL consumer psychologist to investigate what will change (and what won’t) in an age of instant messaging
10 December 2019
Norwegian fashion retailer creates augmented reality T-shirts in the name of sustainability
The insights, highlights and soundbites from Most Contagious 2019
6 December 2019
Our rundown of the biggest trends and best campaigns of the year
5 December 2019
All the best bits from our flagship marketing event as shared by attendees
4 December 2019
Editor Chloe Markowicz on why future-gazing is often a fool's game
3 December 2019
Scandinavian dairy company creates an AI tool to monitor the welfare of its cows
2 December 2019
As 2019 runs to a close, let Contagious take you through the year’s best campaigns
28 November 2019
26 November 2019
Fast food chain leverages esports and data to drive sales in China
25 November 2019
A new book pins the decline in advertising effectiveness on our collectively malfunctioning grey matter. James Swift asks if this is cerebral thinking or hare-brained guff
22 November 2019
20 November 2019
19 November 2019
Brand offers haircare break-up therapy for China's Singles’ Day
YouGov and the7Stars on nostalgia across the decades
18 November 2019
One thing about the future is certain: everyone is suddenly about to have strong opinions about it
15 November 2019
As the market becomes more heated, streaming platforms are going to work harder to win customers' attention, but Netflix has shown it's in good shape for the fight
14 November 2019
How a national rail provider delivered personalised ads at scale on Facebook to boost revenue 24%
13 November 2019
R/GA's EMEA chief creative officer, Andre Le Masurier, on why this year's Web Summit gave him hope for the future of 'purpose' in advertising
12 November 2019
Grocery store chain tailors stores to communities by adding requested products to its shelves
8 November 2019
5 November 2019
Fast food chain sponsors a little-known football team to make them the biggest online club in the world
30 October 2019
JWT Intelligence’s former global head chats to Contagious about the axis of influence in the US, the craft of futurism, and why gaming will dominate visual culture
29 October 2019
Dating app creates interactive content to attract and retain younger users
28 October 2019
As agencies are bombarded by competition from all sides, Patrick Jeffrey outlines how they can restructure to protect themselves against getting burnt
25 October 2019
AI Foundation’s CEO, Dr Lars Buttler, today announced his vision to give everyone their own talking and listening AI avatar that can hold ‘one-on-one conversations on a limitless scale’
24 October 2019
Contagious speaks to people who have applied the principle of creative bravery to themselves to get ahead in advertising
22 October 2019
German supermarket seeks to turn customers into advocates with dinner-party box
18 October 2019
After years of promoting fuel efficiency through rational messaging, Audi had lost its thrill in the eyes of customers. To reignite that lost desire, BBH defined a new kind of luxury.
16 October 2019
A new book finds the root of advertising's effectiveness problem within human physiology
15 October 2019
Ikea hid its products among luxurious 18th-century furniture and challenged customers to spot the difference
11 October 2019
As children are warned of the dangers of sadfishing, it's a lesson that attention-hungry brands could stand to learn, too
9 October 2019
The insights and strategy behind Lego's first global brand campaign in three decades
8 October 2019
Come speak at our November event in London!
Nestlé-owned brand alters its packaging in Japan to drive sustainability
7 October 2019
2 October 2019
Dr Florian Kohlbacher, an expert on advertising to older people, tells Contagious why brands fail to recognise the potential of silver markets and how they can mend their ways
1 October 2019
Insurance brand designs products for injured pets, prompting a third of people exposed to the campaign to action.
26 September 2019
Industry veteran Cindy Gallop on how marketers can be more ethical, diverse and make a ton of money
Contagious talks to Led By Donkeys co-founder Ben Stewart about creating one of the most high profile and high impact outdoor campaigns of the year
25 September 2019
Nick Ellis, creative partner and Halo co-founder, on why it's hard for small agencies to relate to advertising thought leaders
24 September 2019
Fast food giant reduces plastic pollution and rewards customers with recycling initiative
19 September 2019
Ipsos MORI has thoroughly investigated the state of trust across the world and the results are...complicated
Paddy Power's Save Our Shirt campaign was welcomed with open arms by football fans, but was it a smart marketing play?
18 September 2019
Contagious examines TikTok's ad formats
16 September 2019
Online retailer positions itself as the friendly ecommerce giant by helping small businesses trade online
Your existence has been claimed as a raw material by a parasitic economic logic, with human rights undermined in the process. Welcome to the age of surveillance capitalism
13 September 2019
R/GA London experience design director Joe Hearty on how Generation Z will reconcile their digital diet with concern for the environment
12 September 2019
Contagious raids its I/O platform for insurance marketing that succeeding without sowing fear
11 September 2019
Dan Ariely, bestselling author and behavioural economics professor, on the basis of bad decisions and the brands, like Apple and Amazon, that understand influence
10 September 2019
Luxury hotel chain creates mukbang menu for vlogger guests in campaign fronted by Queer Eye's Antony Porowski
9 September 2019
Adland veteran Nick Law talks about how the creative potential of digital is being squandered and why the industry is headed for disaster if it doesn’t change soon
6 September 2019
5 September 2019
Philosopher Eleanor Gordon-Smith talks persuasion with Contagious
4 September 2019
Is the dwindling potency of creatively awarded campaigns a symptom of a more general crisis in advertising effectiveness?
3 September 2019
Confectionery giant sells milk-less chocolate bar in the Philippines to combat undernourishment
2 September 2019
From pet hotels to animal massage, people are spending more and more to treat their furry friends like people.
30 August 2019
Editor Chloe Markowicz explains why in this issue we challenge corporate complacency
29 August 2019
A food delivery platform in India used Instagram voice to create a novel competition and increased its reach by 7,700%
28 August 2019
Wildfire account director Alex Warren on the companies jumping for joy and what it takes for a brand to successfully own a feeling
27 August 2019
Walmart's ecommerce customers get Glade-scented packaging pillows in innovative product sampling campaign by the air freshener brand
23 August 2019
Why agencies feel the need to post-rationalise their ideas.
22 August 2019
Contagious speaks to Chop Chop's Tom Miskin about the unkempt career path strategists must walk.
21 August 2019
Jade Trott, a senior art director at Oliver, and Lee Trott, a senior copywriter at Oliver, on how a clanger can boost a brand's fortunes
20 August 2019
India’s biggest ecommerce retailer creates a haggling chatbot using Google voice technology
19 August 2019
Asking Heretical Questions that jolt preconceptions and spark healthy debate is critical to developing strategies and creative ideas that will thrive in the outside world
16 August 2019
Contagious speaks about the gender gap with the author of Invisible Women: Exposing Data Bias in a World Designed for Men
13 August 2019
A step-by-step guide for getting your ideas accepted and executed, from SYZYGY project director Marlen Lutter
Accommodation-booking platform partners with NGO to curate cultural experiences hosted by refugees
9 August 2019
The Thee Ps of Perfect Social
6 August 2019
Hotel disguises its rooms as Airbnb listings to boost bookings and challenge perceptions
Brands will never excel on social media unless they pay attention to the community at the root of conversation
2 August 2019
30 July 2019
Need assistance for a pitch, event or important meeting? Our team of strategists and editors are here to help
German rail operator gets 24% revenue bump using lookalike destinations to encourage domestic holidays
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