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Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts
A competition organised by Brxnd founder Noah Brier showed AI ads to be almost indistinguishable from those created by student creative teams
23 May 2023
Richard Shotton is an expert in the practical application of behavioural science. He talks to Contagious about why friction should come first, why agencies should apply biases laterally rather than literally, and more.
FMCG brand uses Snapchat and TikTok to appeal to younger audiences who don’t watch ads
22 May 2023
Brands’ fascination with social-media fads has devalued the rigorous practice of trend forecasting, says Reddit's head of global foresight, Matt Klein. Brands should remember some simple laws of physics to get back on track.
16 May 2023
Coca-Cola's global CMO, Manolo Arroyo, reveals why the beverage behemoth is undertaking the ‘most radical marketing transformation’ in its history and the role that artificial intelligence will play in its future
Streaming platform in France gives away a voice-acting gig via a TikTok contest, lands 45 million impressions
9 May 2023
Alt-milk brand takes charge of its reputation with website listing all its scandals
8 May 2023
Get the lowdown on the Lions at Contagious Live on July 19. Join us in NYC as we analyze the best work and the key trends from Cannes
Our Members can access thousands of world-class campaigns, brand case studies, cutting-edge trends, exclusive briefings, webinars, training courses and so much more. Why not experience it for yourself?
14 February 2023
How a smartphone brand promoted its latest device by tapping into the emotional reasons why people don’t switch devices
The professors and authors discuss the marketing implications of the digital age and how brands should harness the fundamentals of human behaviour
5 May 2023
Chief strategy officer Richard Huntington highlights key grievances unearthed by Saatchi & Saatchi's latest research report, and offers guidance for brands in a divided and worried Britain
2 May 2023
The Ehrenberg-Bass professor explains the principles and pitfalls of brand health tracking
10:PM printed advertising messages on abandoned mattresses across Sydney as part of a low-budget guerilla campaign
26 April 2023
Every campaign that scooped top honours at this year’s Clio Awards
25 April 2023
Maurice Blackburn uses generative AI to visualise the horrors encountered by refugees in Australia's off-shore detention centres
18 April 2023
Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time
UAE bookstore Kinokuniya creates ads that convert scroll time into books read, increases sales by 28%
17 April 2023
Digitas UK’s strategy chief shares her tips and techniques for better strategy.
20 February 2023
Want to know what brands are getting up to in the world of gaming? Watch our free livestream to find out!
17 February 2023
Join Tom Beckman, global CCO at Weber Shandwick as he shares his thoughts on this emerging trend, pinpointing campaigns and strategic insights to validate them
1 February 2023
Watch our free Livestream as we probe our Contagious Pioneers to find out how the best in the business create the best work in the world
14 April 2023
We Are Social's executive editorial director, Charlie Cottrell, explains why online comments sections can be a strategist's secret weapon
11 April 2023
Tech corporation gave away smartphones to people who figured out how to make themselves targets of its online advertising
6 April 2023
Greg Hoffman shares lessons on creativity, risk-taking and innovation gleaned from almost three decades at global sportswear giant Nike
5 April 2023
PHD Global’s CSO, Rohan Tambyrajah, on how brands and agencies can respond when technology raises the bar of mediocrity.
4 April 2023
K-Lynn in the Middle East asked bra models to pose as if checking their breasts for cancerous lumps – and boosted online sales 23%
3 April 2023
Attracting and retaining talent may be one of the biggest challenges facing the ad industry in 2023, but it is at least one that agencies are uniquely equipped to tackle
31 March 2023
BETC Fullsix's strategy chief shares his tips and techniques for better strategy.
28 March 2023
Contagious co-founder Paul Kemp-Robertson reports back from Adfest in Thailand.
Honest Eggs Co records its chickens’ activity with fitness trackers to support free-range claims
27 March 2023
TikTok emerged as the media channel with the most creative potential in 2023 in our Radar survey of industry executives.
Behavioural economist Peter McGraw believes a bias against singles persists in marketing and has identified four categories of consumer who are going it alone
24 March 2023
Ignore your mission statement, stop compromising and start arguing. Strategy guru Richard Rumelt has some strong opinions on why picking your battles and ignoring the wishes of others can be the most direct route to success.
21 March 2023
We surveyed some of advertising's most prominent leaders about the biggest opportunities and challenges in 2023
Sophie Lewis, M&C Saatchi London’s chief strategy officer, explains what she learned from a month-long research project, conducted entirely through WhatsApp, into how people are adjusting to inflation
Dairy-free milk brand, Silk, recreates iconic campaign from the 90s with the children of celebrities
20 March 2023
Join us on 17 May as Contagious experts put their necks on the line and predict what’s going to win big at this year's international festival of creativity. Bugger the Bronzes and screw the Silvers - we're going for the Grands Prix!
VMLY&R London’s chief strategy officer, Anna Vogt, reflects on her stint as a jury president at the 2023 Dubai Lynx Awards
14 March 2023
Maybelline NY gives male gamers first-hand experience of the online abuse experienced by female-identifying gamers
9 March 2023
Venture capitalist and prolific marketing blogger Eric Seufert shares his insights into online advertising, ATT, Cambridge Analytica and more
7 March 2023
Visit Sweden seeks to lure travellers away from Iceland's volcanoes and Norway's fjords with forest folk tales.
6 March 2023
Criticisms and technological limitations should not dissuade marketers from continuing to explore the possibilities of Web3, argues Cult’s strategy director, Alex Manning.
2 March 2023
28 February 2023
New Zealand insurer Life Partners creates a campaign around a TV show with a high body count, boosts leads by 75%
