News and Views

Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts

Creative empire building: Consistency tips from ancient Rome

Creative empire building: Consistency tips from ancient Rome 

How can marketers make achieving great creativity more predictable and systematic? James Womersley turns to the past masters of consistency for answers – after all, everything ends up leading back to Rome

A statement from Contagious

8 April 2020

A statement from Contagious 

Being a company called CONTAGIOUS in the middle of a global pandemic has given us plenty of sympathy for the proverbial elephant in the room. We’ve faced ribbing, sarcasm, alarm, pity and a certain degree of social distancing. We get it.

Dettol generates 50bn views with TikTok #HandWashChallenge

7 April 2020

Dettol generates 50bn views with TikTok #HandWashChallenge 

Disinfectant brand stresses the importance of hand washing during the coronavirus pandemic, generates 48.3bn views on TikTok

Extinction Rebellion on activism, optimism, emergencies and urgency

3 April 2020

Extinction Rebellion on activism, optimism, emergencies and urgency 

Creative strategist turned XR activist Will Skeaping finds hope in the teeth of a crisis

Lockdown Learning: Join our livestream sessions

2 April 2020

Lockdown Learning: Join our livestream sessions 

No matter where you are working, tune into our Lockdown Learning livestreams to find out more about the most pressing issues facing brands.

Cadbury: from Gorilla to Generosity

1 April 2020

Cadbury: from Gorilla to Generosity 

In an excerpt from a Contagious Magazine article, Elliot Leavy investigates how Cadbury moved from its joy positioning to ads rooted in generosity

JD.com’s online club nights boost booze sales amid pandemic shutdown

31 March 2020

JD.com’s online club nights boost booze sales amid pandemic shutdown 

Online retailer partners with music group and alcohol brands to drive sales and engagement amidst the Coronavirus pandemic

Karen Nelson-Field on attention, ad-fraud and a looming ad-tech crash

30 March 2020

Karen Nelson-Field on attention, ad-fraud and a looming ad-tech crash 

Media and marketing expert Professor Karen Nelson-Field’s new book pulls no punches when it comes to the advertising myths that marketers hold dear. The author talks to Phoebe O’Connell

3 strategy questions for pandemic brand planning

27 March 2020

3 strategy questions for pandemic brand planning 

Uncommon co-founder Lucy Jameson explains the three key strategy questions her agency is asking clients as they seek to navigate the Covid-19 pandemic

Contagious Magazine Issue 62 is out now

26 March 2020

Contagious Magazine Issue 62 is out now 

Editor Chloe Markowicz on the view, rapidly gaining traction, that business is broken and needs to reinvent itself

How the Cookiepocalypse could bring sanity and context to online ads

25 March 2020

How the Cookiepocalypse could bring sanity and context to online ads 

Contagious attended the inaugural Attention Council event earlier this month and heard experts discuss how a digital landscape without third-party cookies might give premium websites a chance to shine

Chipotle invites fans to virtual lunch amid Covid-19 pandemic

24 March 2020

Chipotle invites fans to virtual lunch amid Covid-19 pandemic 

Restaurant chain hosts virtual lunch hangouts in line with social distancing and self isolation practices

Contagious Book Report: Billion Dollar Brand Club

23 March 2020

Contagious Book Report: Billion Dollar Brand Club 

Contagious reviews Lawrence Ingrassia's book investigating the direct-to-consumer model's successes and failures, and tells you whether and why you should read it

Reports & downloads 

Contagious Pioneers 2020: the best and bravest agencies on the planet

Contagious Pioneers 2020: the best and bravest agencies on the planet 

Contagious names the agencies consistently setting the standard for excellence in marketing.

The Most Contagious Report 2019

The Most Contagious Report 2019 

Our rundown of the biggest trends and best campaigns of the year

Download The Participation Playbook

Download The Participation Playbook  

Ever wonder what makes some campaigns spread like wildfire and others sink without so much as a bubble of acknowledgement?