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Industry news and views on the campaigns and trends that matter to us all in marketing from our team of experts

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Saudi Ford dealer sells affordable SUV on food delivery app
Campaign of the Week

24 January 2023

Saudi Ford dealer sells affordable SUV on food delivery app 

Riyadh Ford dealer Al Jazirah Vehicles uses HungerStation food app to communicate the Territory SUV's low price

Strategist’s Digest: Do organic social media posts boost brand sales?
Research

23 January 2023

Strategist’s Digest: Do organic social media posts boost brand sales? 

Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time

TikTok’s ‘Search It’ ad and Google’s engine trouble
Creativity

20 January 2023

TikTok’s ‘Search It’ ad and Google’s engine trouble 

TikTok’s new UK ad draws people’s attention to its search function – and ours to Google’s waning dominance

Venkata Bhonagiri’s Strategy Diet
Interview

20 January 2023

Venkata Bhonagiri’s Strategy Diet 

The leader of Mindshare Chicago's data strategy practice shares his tips and techniques for better strategy.

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Lego targets grown-ups with appeal to mindfulness
Campaign of the Week

10 January 2023

Lego targets grown-ups with appeal to mindfulness 

Toy maker creates new ad and late night event series to persuade adults to build their way to peace of mind

Strategist’s Digest: What makes a TV ad effective?
Research

9 January 2023

Strategist’s Digest: What makes a TV ad effective? 

Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time

Why ‘eat the rich’ will be the dominant creative narrative of 2023
Opinion

4 January 2023

Why ‘eat the rich’ will be the dominant creative narrative of 2023 

Pop culture villains tell us a lot about society's anxieties and fears, and right now they're telling us that people are no longer in thrall to the rich, says Weber Shandwick's Tom Beckman

Apple ad celebrates disabled talent to promote accessibility features
Campaign of the Week

14 December 2022

Apple ad celebrates disabled talent to promote accessibility features 

Technology company's film shows artists and athletes with disabilities using its products

Newman’s Own gives away brand in return for donations
Campaign of the Week

13 December 2022

Newman’s Own gives away brand in return for donations 

Food company offers its famous founder’s likeness to other brands to use on products – on the condition that all the profits go to charity

Colombian supermarket publishes guide for keeping produce fresh
Campaign of the Week

6 December 2022

Colombian supermarket publishes guide for keeping produce fresh 

Carulla creates colourful guide to show people how to store fruits and veg to keep them fresher for longer

The 2022 Most Contagious Report
Most Contagious Report

1 December 2022

The 2022 Most Contagious Report 

Get a concentrated dose of insight and inspiration with our free-to-download PDF packed with the best campaigns of the year just gone and advice for the year ahead

Recession Ready
Most Contagious Report

1 December 2022

Recession Ready 

Amid the 2008 financial crisis, Craig Mawdsley, founding partner of strategy boutique Craig+Bridget, helped develop a campaign for Sainsbury’s that drastically improved price perception. He offers marketers three maxims to live by when times get tough

Why Liquid Death is our Brand of the Year
Most Contagious Report

1 December 2022

Why Liquid Death is our Brand of the Year 

What makes the water brand with the heavy-metal motif our favourite of 2022?

The Imitation Game
Most Contagious Report

1 December 2022

The Imitation Game 

Generative AI is advancing in leaps and bounds. What does it mean for commercial creativity when anyone with a keyboard can conjure art?

Does nudge theory have a future in marketing?
Most Contagious Report

1 December 2022

Does nudge theory have a future in marketing? 

After suffering from papers being debunked and theories discredited, the field of nudging has lost some of its shine. Can it still be a useful marketing tool, asks Contagious' online editor, James Swift?

Opportunities for brands and agencies in 2023
Most Contagious Report

1 December 2022

Opportunities for brands and agencies in 2023 

As global crises pile up like dirty dishes in a student flat, Contagious managing partner Alex Jenkins offers some optimism for the year ahead.