Contagious Commandments
Ten Steps to Brand Bravery
Since our inception in 2004, Contagious has always identified and interrogated the world’s most exceptional creative brands, ideas and trends. In The Contagious Commandments, our co-founder Paul Kemp-Robertson and principal strategist Chris Barth condense over a decade’s-worth of insights and learnings into 10 strategic takeaways that anyone working in the industry must know about.
They also explain how each of these can be applied to brands today - and give readers an insight into how to create their own marketing revolution.
Ask Heretical Questions
When was the last time you asked questions about the fundamental nature of your organisation? Brave marketers champion awkwardness and embrace dissent. They question and question and question until they get to the true heart of an issue. And, perhaps most importantly, they empower others in their company to do the same.