28 September 2020

Most Contagious 2020 

Get your ticket to the greatest marketing event of the year

Most Contagious delivers a year’s worth of insights and inspiration in a single event, leaving attendees inspired and equipped to create braver, better work.

Taking place on December 9th & 10th, the event will be a two-day virtual affair, live-streamed from our hot-pink studio. This isn’t another Zoom event. We’ve teamed up with event partners Lively to take Most Contagious 2020 to new virtual heights, with an interactive platform to give attendees a seamless event experience.

Attendees will learn the Contagious perspective on the most important trends for marketers, and discover the strategies, results and stories behind the world’s best campaigns directly from the creators themselves. It’ll give attendees a rapid understanding of how to create effective, modern marketing and steal a march on the year ahead. 

Each afternoon will feature this year’s handpicked speakers, campaigns and themes, while the morning sessions will see us unlocking the Contagious vault with a curated selection of the very best talks from previous years, including Patagonia, Domino’s, Barbie and many more. It’s the adland equivalent of a Netflix binge. 

How bingey, you ask? Well, check out the line-up below and prepare to be inspired. 


Discover the unvarnished behind-the-scenes stories of how these breakthrough campaigns were created, directly from the creators themselves.

Expert keynotes 

Learn about the most important developments and shifts in business and culture that marketers should know about.

Contagious Talks 

The team interrogate the need-to-know consumer, tech and marketing trends for 2021, chock-full of inspiring case studies and insights.


The ‘Contagious classic’ mornings will deliver behind-the-scenes insights from the CMOs and agencies responsible for some of the most talked about brands and campaigns from the Contagious archives:

  • Patagonia / Promoting long-term solutions to environmental problems through activism and unwavering belief in its mission
  • Domino’s / How the fast food chain evolved into a tech company 'that happens to sell pizza'
  • Barbie / Lisa McKnight, Barbie’s senior vice president, on how to lead a brand through a marketing turnaround
  • Microsoft / Why a technology company made a niche product the focus of its Super Bowl ad to spread a message about its values
  • John Lewis / The insights and strategy behind the campaign that has been winning Christmas for over a decade
  • Gillette / How questioning modern masculinity put a male grooming brand on the global stage
  • Palau Pledge / Why a small island nation asked tourists to pledge to keep its natural resources safe
  • Oatly / How a oat milk brand reinvented itself after abolishing its marketing department
  • Axe / How Axe reinvented itself in order to appeal to the modern man
  • Wendy’s / How a fast food brand engaged with gamer culture to stand out from its competitors
  • Volvo Trucks / The success story of Volvo Trucks' Live Tests series, and how it was as much due to the client-agency relationship as Van Damme
  • The New York Times / How showing the true value of journalism helped one news publication get millions of paid subscribers


Not based in the UK or Europe? 

This year, for the first time, we are hosting different versions of Most Contagious for three regions. All events are open to everyone, we’ll just be hosting in a more friendly time zone, including select speakers and campaigns from those regions. 

UK & Europe 9 & 10 Dec, 2020 – Early bird tickets here 

USA, 27 Jan, 2021 – Register your interest here 

APAC, 24 Feb, 2021 – Register your interest here​​​​​​​

Our 2020 partners 

To learn more about how your company can become an official event partner for Most Contagious 2020, email [email protected]

Here’s what happened last year