A little more about the event /
Contagious’ Head of Trends, Katrina Stirton Dodd, and Twitter’s Head of Global Brand Strategy, Alex Josephson, will reprise their Cannes Lions main-stage talk: Conversations That Shape Culture: The Participation Playbook.
Nobody knows what fuels today’s conversations better than Twitter and nobody understands the value of transformational creativity like Contagious. Together, we analysed five years of Lion-winning campaigns to find out what compels audiences to participate with an idea.
We'll discuss how to create messages that get people talking and sharing for the right reasons. Afterward, we'll have drinks, canapés and a discussion on how brands can be a part of culture-defining moments.