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1 December 2022
What makes the water brand with the heavy-metal motif our favourite of 2022?
Everyday is a school day in marketing. Here’s what the biggest news stories and cultural events of 2022 teach us about the business of brand building.
The (non-advertising) trends and events that defined 2022, according to the Contagious team
We’ve made a list, and it’s got nothing to do with being naughty or nice. These are some of most innovative and effective campaigns of the year, according to the Contagious team.
As global crises pile up like dirty dishes in a student flat, Contagious managing partner Alex Jenkins offers some optimism for the year ahead.
Amid the 2008 financial crisis, Craig Mawdsley, founding partner of strategy boutique Craig+Bridget, helped develop a campaign for Sainsbury’s that drastically improved price perception. He offers marketers three maxims to live by when times get tough
Generative AI is advancing in leaps and bounds. What does it mean for commercial creativity when anyone with a keyboard can conjure art?
After suffering from papers being debunked and theories discredited, the field of nudging has lost some of its shine. Can it still be a useful marketing tool, asks Contagious' online editor, James Swift?