LGBT organisation The Aguda has partnered with songwriter Doron Medalie to highlight the plight of gay and transgender people in Israel.
Medalie, who is gay, wrote the winning 2018 Eurovision Song Contest entry and has had many other hits.
To raise awareness of LGBT rights in Israel, The Aguda and Medalie are making YouTube viewers wait before they can listen to one of his songs - just like Israel’s LGBT community must wait for equality.
To do this, The Aguda bought the YouTube pre-roll slots in front of Medalie’s songs on YouTube, and filled them with videos discussions about LGBT rights.
The videos are framed as a ‘virtual waiting room’, and have a combined length of two-and-a-half hours, reflecting the unbearable amount of time LGBT Israelis have been waiting for equality.
In the videos Medalie discusses various LGBT topics with well-known guests, such as musicians Noa Kirl, Eliad Nahum and Gal Ochovsky. Members of various LGBT organisations also join the interviews.
